Female-founded startup hosts “APPY” hour at SXSW Interactive.
By Caitlin Miller (Marketing Director, BestBuzz)
BestBuzz will be celebrating their annual SXSW Interactive ‘APPY’ Hour party on Friday, March 9 at 5pm in Austin, TX at the 512 Bar on 6th Street.
Founder and CEO of BestBuzz Carrie Layne says, “We spend months planning our ‘APPY’ Hour party, and we look forward to this event every year. SXSW is all about networking and this event is the perfect kickoff to an exciting Interactive week. We’ve met so many great people in the industry, and we look forward to seeing our old ‘appy’ friends and meeting new ones as people come together from all over the world to mingle and celebrate.”
Each year, BestBuzz partners with companies in the technology and mobile ‘app’ space to host their annual ‘APPY’ Hour party at SXSWi, and the guest list has reached quadruple digits this year. ProTexting, just.me, and Blurtt will be featured as the BestBuzz “APPY’ hour sponsors in 2012. RSVP here.
What’s all the buzz about? Besides the fact that this party has plenty of free booze flowing, Grammy-award winning entertainment, and awesome swag party favors; the BestBuzz ‘APPY’ Hour party has been ranked as one of the ‘Top 5 Best Parties to Attend’ by Social Times. The guest list is an impressive blend of tech investors, digital brand strategists, entrepreneurs, and the Interactive-curious.
Attendees will enjoy the ultimate ‘APPY’ Hour with an open bar and live entertainment from Grammy-award winning song producers, Play-N-Skillz, who will be on stage at 5pm sharp to kick off the party and debuting their new single, “Richest Man”, featuring Pitbull and Shelby Shaw. Afterwards, the extremely talented and entertaining Red Bull Thre3Style winner, DJ Joe Vega, will continue to rock the house all night long.
While most entertainers ask for off-the-wall requests, Play-N-Skillz simply wanted “those amazing cookies from last year’s party”, so Tiff’s Treats, a well-known local Austin favorite, will be providing warm and delicious cookies again this year. Specialty “buzz” cocktails will be provided by Sailor Jerry Rum, Milagro Tequila, Stoli Vodka, Red Bull, and HobNob wine, and cider will be provided by Original Sin.
ProTexting has created SMS ‘Buzz Trivia’ for the party, and guests will have the opportunity to grab all kinds of cool swag and prizes throughout the event. Make sure to capture fun and lasting memories in the BestBuzz photo booth, complete with ‘staches, sunglasses, and sombreros.
Badges are not required to attend this free event; however attendees must have the BestBuzz app downloaded on their mobile phone to buzz-in at the door.
Editor’s note: Got a question for our guest blogger? Leave a message in the comments below.
Photo caption: Logan Campbell on Flickr.
About the guest blogger: Caitlin Miller is the Marketing Director at BestBuzz. Prior to BestBuzz, she was in marketing and social media at In Bloom Flowers. She holds a B.S. in advertising from The University of Texas at Austin. Follow her on Twitter at @LCaitlinMiller.