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Vator is excited to announce Vator Spark, a full-day, multi-track gathering designed for learning and networking. Our kick-off topic in the series “Got Game? How to Gamify Your Startup” will be on May 1, 2012 in Berkeley, California.

By 2015, more than 50% of organizations that manage innovation processes will “gamify” those processes, according to a Gartner Report. If you’re not taking a hard look at how you can transform your startup and leverage game mechanics, you’re falling behind the innovation curve. Gamification helps you engage today’s customers and employees.

At Vator Spark, we’re bringing together top-level innovators and investors in the industry to explore how to incorporate the best practices around product, design, marketing and more. And, we’ll dive into what VCs are looking to invest in.

You’ll learn about the “Science of Gamification” by Dr. Wu, Chief Scientist at Lithium, as well as how brands are targeting “actions” or “goals” by Brian Wong of Kiip. We’ll also have speakers from top gamification companies, such as Badgeville, Bunchball, Big Door, Fitbit and Trada, along with top VCs, such as Tim Chang of Mayfield, Ravi Mohan of Shasta, Charles Hudson of SoftTech VC, and Lars Leckie of Hummer Winblad, investing in this space.