Join Women 2.0 for Startup Essentials October 13-15, 2009! Held at the Outside the Cube co-working space in Potrero Hill, all three evening sessions will include networking and a discussion workshop. Each night features a speaker covering their topic of expertise: development issues, legal issues, and PR issues.
Both men and women are invited to attend this Women 2.0 event.

Tuesday, October 13th, 2009 – Developer Night
Not a programmer yourself but want to build a product online? Learn the roles and responsibilities of working with a service provider to develop your product:
» What are the qualities to look for in a service providers
» Inexpensive development – Learn how not to spend $50,000+ and have a product that goes nowhere
» Learn about free web building tools, SEO, and social media measurement

Wednesday, October 14th, 2009 – Legal Night
Hear from a seasoned startup lawyer about the needs of an emerging startup, answering questions and addressing topics like:
» What are the types of legal structures and how to decide what is best for your organization
» Know how to work with a tight budget – Get tips on what to skimp on when dealing with legal matters and what are the necessities

Thursday, October 15th, 2009 – Public Relations Night
Get practical advice and a step-by-step guide to doing PR on your own, including:
» Building relationships with journalists and bloggers
» Placing and developing contributed articles
» Creating word-of-mouth buzz via social media networks


Register here for just one night, or save when you register for all three nights and receive a free Women 2.0 mug. You will also be entered into a raffle to win a FREE month of unlimited membership to the Outside the Cube co-working space (valued at $650). Register now for a night or two, or even three with Women 2.0 Startup Essentials!
Evening of Tuesday, October 13th – Developer Night
6:00pm – Registration and networking
6:30pm – Discussion on development topics, including where to find developers, what resources to use, what you can do easily yourself, etc
7:15pm – Q&A
7:45pm – Networking, including the opportunity to sign up for Microsoft’s free BizSpark program

Evening of Wednesday, October 14th – Legal Night
6:00pm – Registration and networking
6:30pm – Discussion on essential legal matters including legal needs as an emerging startup
7:00pm – Q&A
7:30pm – Networking

Evening of Thursday, October 15th – PR Night
6:00pm – Registration and networking
6:30pm – Discussion on building relationships with journalists and bloggers
7:00pm – Discussion on placing and developing contributed articles
7:30pm – Discussion on creating word-of-mouth buzz via social media networks
8:00pm – Networking

Speaker Bios:
Development Expert: Aihui Ong (Founder and CEO, EdgiLabs)
Aihui has over 10 years of software engineering, product development and consulting experience. She started her career in a Big 4 consulting firm as an engineer and project manager, playing key roles in web implementations of Fortune 500 companies. Aihui launched EdgiLabs, a Web 2.0 development and consulting company that specializes in building consumer web applications. EdgiLabs transforms an entrepreneur’s passion into an online reality and is the engineering team behind ClosetCouture (finalist at TechCrunch50).

Social Media Expert: Amita Paul (Founder, ObjectiveMarketer)
Amita is the founder of ObjectiveMarketer, the first product focusing on integrated management of marketing campaigns across multiple social media platforms by tracking and measuring effectiveness of efforts on Twitter, Facebook and LinkedIn. Amita has been involved in startups for 10+ years, managing and marketing new and innovative products in varied domains including insurance, banking, retail, ediscovery and direct marketing. Amita holds a Masters in Computer Science and MBA in Marketing and Strategy.

Legal Expert: Christina F. Pearson (Associate, Pillsbury Winthrop Shaw Pittman)
Christina practices in Pillsbury Winthrop Shaw Pittman’s Corporate and Securities group and the Emerging Growth and Technology group, where she negotiates private equity financings for companies and venture capitalists, counsels companies on mergers and acquisitions, and advises her clients on licensing, contract and general corporate matters. She also represents public clients and assists them with securities offerings, securities filings and regulatory matters.

Public Relations Expert: Kristin Jones (Founder and President, Jones PR)
Kristin is founder and president of Jones Public Relations, providing strategic counsel and media relations expertise to consumer, financial services companies, B2B tech companies, and start-ups. She spent six years promoting and launching every digital imaging product in Hewlett-Packard’s portfolio, serving as strategic counsel while executing HP’s consumer PR programs. In addition, JonesPR has created a Bootstrap PR Program and a VC and Angel Relations Program teaching entrepreneurs how to do their own PR on a tight budget and all the must knows in building relationships with investors.

Event Sponsor: Outside the Cube
Outside the Cube (OTC) is a group of powerful and influential entrepreneurs and professionals looking for more than a place to work and a place to meet. They are innovative thinkers who want an exciting community to connect with, learn with and work with as they continue to shape their professional lives by thinking Outside the Cube. OTC launched as a solution for the new way of working in the twenty-first century. More people are working from home and/or independently and while there is certainly an onslaught of “online” connections and even professional groups, there are almost too many to make it feasible for live network connections. Members pay an annual fee and can attend as many events over the course of the year for no additional charge. Members can take business classes, engage in coaching, give workshops as a featured member, and work in the space.