I was fascinated by the article entitled “Money matters: why women struggle in the Silicon Valley” in part, because it’s an inside look into what women founders really do/encounter and for so long has largely been kept secret. By Elizabeth Yin...
The most read articles on Women 2.0 by entrepreneurs in 2012. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) Women 2.0 is a place for women to share stories from the startup trenches: building a startup, debating when to quit the full-time job to pursue...
These are the skills I’ve found to be the most important as a non-technical founder to make herself useful at a startup. By Elizabeth Yin (Co-Founder, LaunchBit) For all intents and purposes, I’m the non-technical co-founder of my internet company LaunchBit, an ad...
Who does well with paid marketing? By Elizabeth Yin (Co-Founder, LaunchBit) This is a continuation of a 2-part blog series on whether to run ads for your startup. Before, I talked about running ads pre- product/market fit. This week’s post assumes your startup has...
The only way to encourage investors to invest today is to create urgency — create a possibility that there may not be a chance to invest later. By Elizabeth Yin (Co-Founder & CEO, LaunchBit) Every TechCrunch article makes raising a round look easy, but behind most...