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What I Learned Pitching My Startup 300+ Times in 4 Days

By Lindsey Harper (Founder, Swayable) Thanks to a Women 2.0 Founder Friday event in Seattle last November, I met some amazing women -- 3 of which I shared a house with at SXSW in Austin!

I went to SXSW to learn and to network for my startup Swayable. Prior to going, I decided I needed to have a giveaway of some sort that was an easy conversation starter so I could start conversations and practice pitching Swayable to random people vs. having to just cold start conversations with a smile and business card. Let's face it, no one is interested in talking to you randomly if you just have a business card to give them.

I looked at everyone at SXSW as potential customers and here’s what I learned:

  • Telling people I am the founder of the company actually helped a ton with credibility.
  • Telling people to try the product and send me feedback directly actually made people want to help!
  • In just one sentence, I could tell if someone gets it or not. (note that on day one at SXSW, it took me 3-4 fumbling sentences to get there)
  • I am now comfortable pitching in a wide variety of situations...
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How Do We Find, Hire, and Retain Women Developers?

By Sonia Lyris (Member, DevChix) Calling all women developers for your opinions, experiences, advice, musings, rants, anecdotes or anything else you want to tell the companies who hire women developers about how they can do this more effectively.

Please send your writings and include explicit permission for me to use your work in the final article. Write as much as you like, but remember that brevity is the soul of wit and the cat's whiskers. :)

Time frame: Accepting emails, articles, posts, etc. until the end of June 2011.

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Facebook COO Sheryl Sandberg Challenges Women to Be More Ambitious

By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) In December, TEDtalks posted Why we have too few women leaders (video) by Facebook COO Sheryl Sandberg, showing the world what a powerful, ambitious woman leader looks like.

This week, Sheryl delivered a powerhouse speech this time at Barnard's commencement. She reminded us that "women became 50% of the college graduates in this country in 1981, thirty years ago. Thirty years is plenty of time for those graduates to have gotten to the top of their industries, but we are nowhere close to 50% of the jobs at the top. That means that when the big decisions are made, the decisions that affect all of our worlds, we do not have an equal voice at that table." Sheryl challenged women to be more ambitious. She encouraged the young women to stay in the game -- "If all young women start to lean in, we can close the ambition gap right here, right now, if every single one of you leans in. Leadership belongs to those who take it. Leadership starts with you." She reminded women to "take a page from men and own their own success."

This is the same point Lesa Mitchell made in women entrepreneurs are trapped in glass walls -- that "womens’ startups under-perform on key measures of growth. Comparatively, few of them even grow to $1M per year in revenues. Very few build or hire on the kind of scale that can boost a region’s economy, let alone show up on the national radar screen." The takeaway? Think bigger than you currently do, then think even bigger, whether it's a bigger market opportunity or bigger scope.

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The False Choice Between Babies And Startups

By Zuhairah Scott Washington (Contributing Writer, Forbes Woman) Two years ago, I left a successful career as the youngest regional vice president at a private equity firm with $20B in AUM, to pursue my dream of becoming an entrepreneur. At the time, I didn’t have a “killer idea” so I joined a startup as a way to cut my teeth in the industry. In the ensuing months, I met with everyone and read everything that I could get my hands on about how to be successful as a startup tech entrepreneur.

During this process I came across a blog post by Paul Graham, prominent investor and co-founder of Y Combinator, which gave advice to “would be” entrepreneurs like myself. The ingredients for success? 1) A great idea, 2) great people, and 3) a product that customers actually want. When I got to the bottom of the post I found the following footnote that read:

[2] One advantage startups have over established companies is that there are no discrimination laws about starting businesses. For example, I would be reluctant to start a startup with a woman who had small children, or was likely to have them soon. [emphasis added] But you’re not allowed to ask prospective employees if they plan to have kids soon…Whereas when you’re starting a company, you can discriminate on any basis you want about who you start it with.

While its common knowledge among career savvy women that we often have to prove that we are “in it to win it,” so to speak, I was surprised to see this advice given so matter-of-factly without noting any further mitigating factors a “reluctant” founder might consider when contemplating starting a company with a woman who was, or desired to become, a mother. Especially since Graham himself did successfully start a startup (Y Combinator) with a woman who was of child bearing age and who subsequently became a mother, albeit a few years later.

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Partner event: O’Reilly Velocity 2011

O'Reilly Velocity Conference happens June 14-16, 2011 at the Santa Clara Convention Center in Santa Clara, CA. Join us for 3 days of intensely practical training, illuminating case studies, and strategies for building a culture of high performance & reliability, delivered by the best in the business. Velocity 2010 sold out, so sign up now to reserve your place at the premier event for web performance and operations education. The Velocity Conference provides you with real-world best practices for optimizing your web pages, specifically the performance of Ajax, CSS, JavaScript, and images. Even sites that had already been optimized can benefit, making for both a better customer experience and bottom line.

Women 2.0 members save 15% with discount code "vel11wmn". Register now.

We're giving away a FREE ticket to O'Reilly Velocity conference - let us know why you should get the full conference pass below in the comments. Be sure to leave an email address.

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Ideas for Ed Tech Entrepreneurs: Creating Scalable Business Models & Team Compensation Plans

By Emily Goligoski (Contributing Writer, Women 2.0) Educational tech startups, take note: while your accomplishments in both social benefits and development breakthroughs may be massive, you have quite a few calls to make about financial and employee reward models on your way there. Such was the takeaway at “Inside the Entrepreneur’s Studio,” a breakout at the New School Venture Fund Summit this week. Words to the wise included:

Decide whether to operate for profit or not-for-profit (do note that these are different structures and don’t just refer to your first year performance). Greg Gunn, co-founder of education software company Wireless Generation, asked entrepreneurs to consider whether private or foundation capital will be more attainable based on their missions. Gunn had to consider which would allow his company to bring on the technical talent it needed when is started to build larger data systems. “Programmers are used to being compensated with equity packages and significant salaries,” he reminded participants. What to do? Figure out what else—including valuable industry introductions and merit-based rewards--to offer employees when cash isn’t as readily available as you might like.

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Market Test Your Internet Business with Landing Pages

By Elizabeth Yin (Co-Founder, LaunchBit) Landing page tests are one of the easiest ways to do market testing on a business idea without even having a product, AKA getting online customers without coding.

I'm thrilled that more web startups are using landing page tests to validate their business ideas, but the tactical details of how to build a landing page, market it, and then analyze how it went are often mysterious to new entrepreneurs.

Here are some of the best practices we've learned along the way in running these kinds of tests:

For more tips and resources on starting a web business without coding, visit LaunchBit.

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The Start of Tribe Studios

By Elina Arponen (Co-Founder & CEO, Tribe Studios) I would like to start about telling a bit about the Aalto Venture Garage. This place / network / state of mind has affected the start of Tribe Studios a lot. In autumn 2010 we had just formed a company but were still very unsure if we would get any funding or if we actually could start to work on our project. Then one of our mentors, Ville Miettinen, suggested we apply for Bootcamp. I checked the site of Aalto Venture Garage where they explained what Bootcamp was (a training program and competition for promising start-up teams). I thought I would not want to be so public with our idea. No gaming company would ever reveal a thing about their product before they had at least a solid prototype. So I wasn’t sure if it was for us and I let the matter be.

I checked the site of Aalto Venture Garage where they explained what Bootcamp was (a training program and competition for promising start-up teams). I thought I would not want to be so public with our idea. No gaming company would ever reveal a thing about their product before they had at least a solid prototype. So I wasn’t sure if it was for us and I let the matter be.

I met Ville again in an IGDA pub night. He insisted we apply. So we did. Thanks god we did, on the last 2 hours the application was still open. We got in. Learned a tremendous deal about what it means to be a growth entrepreneur, got a silly good network of talented serial entrepreneurs and won the whole program.

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Learning From Stanford’s eCorner, Starting with Tina Seelig of Stanford Technology Ventures Program

In looking to highlight the best entrepreneurship stories from around the world, we'd be remiss not to include great anecdotes and tips from our slightly southern neighbors in Palo Alto. In this video, Tina Seelig of the Stanford Technology Ventures Program discusses how to teach creativity -- or otherwise convincing smart people to "jump off of perfectly good cliffs" and "take on problems that no one knows the answer to." (Sounds a bit like the motivation behind Founder Labs, doesn't it?)

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Founder Labs Brings Its Silicon Valley Flair for Fostering Startups to Manhattan

By João-Pierre S. Ruth (Contributing Writer, Xconomy) Picking the right team can make all the difference when launching a new venture. Starting on May 21, a group of some 16 designers, engineers, and marketing professionals will gather to form teams aimed at creating startups. Founder Labs, a five week “pre-incubator” program targeting concepts for the mobile sector, is ready for its Manhattan debut.

Shaherose Charania, CEO of Founder Labs and Women 2.0, said her program was created to help teams come together and validate their ideas prior to formally launching startups. While accelerator programs such as TechStars offer existing startups seed funding and the opportunity to pitch to potential investors, Founder Labs brings together individuals who may not have completely formed their ideas yet but are eager to explore entrepreneurship.

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Women Entrepreneurs Are Trapped Within Glass Walls

By Lesa Mitchell (Vice President, Kauffman Foundation) This much is known: The next round of economic recovery and growth in the U.S. will be led by new companies. The statistical evidence on that point is clear. While big, established firms employ the most people, it's the high-growth startups -- the new firms on their way to becoming big -- that create the lion's share of new jobs, and become the anchors for new industries. So it has been through every wave of growth in the country's history, from the days of Thomas Edison and Henry Ford to the IT boom of the late twentieth century.

Now here is the lesser known fact: If we want a real recovery, the next cohort of high-growth entrepreneurs cannot just be people with names like Thomas and Henry, or Bill and Steve. We need the women to get involved. The American growth engine can no longer afford to run on half of its cylinders.

Yes, women are starting plenty of new businesses. However if you look closely at the picture, as we have done at the Kauffman Foundation, where I work, you find a vast amount of potential left on the table. In our demographic data, the overall rate of entrepreneurial activity among women is less than 2/3 the rate for men.

And, as other sources along with Kauffman have found, womens' startups under-perform on key measures of growth. Comparatively, few of them even grow to $1 million per year in revenues. Very few build or hire on the kind of scale that can boost a region's economy, let alone show up on the national radar screen.

Part of the disparity stems from the types of companies many women start, such as local retail shops or professional service firms and consultancies. Serious growth and value creation tend to come from innovative startups in science- and technology-based industries. But this is where the gender gap becomes blindingly apparent.

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