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Partner event: Mobile 2.0 Conference (September 1 in San Francisco)

Editor18 July 2011

The MOBILE 2.0 Conference is a one-day event on September 1, 2011 in San Francisco. MOBILE 2.0 brings together experts and thought leaders from all aspects of the mobile ecosystem, including startups, investors, mobile carriers, device manufacturers, and mobile application developers and web technologists. MOBILE 2.0 is proud to support Woman 2.0. For a special discount to Mobile 2.0 Conference, please email us at [email protected].

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Build, Market and Measure – In Parallel

Editor15 July 2011

By Elizabeth Yin (Co-Founder, LaunchBit) First-time web entrepreneurs often tell me "Oh we're moving really quickly, we're launching in just 6 months." Terrible flashbacks go past my eyes -- A couple years ago, I remember saying the exact same thing to myself.

The trouble is that product traction isn't just about getting a product out the door.

Your biggest competitor isn't any company or individual -- It's time. It's in the duration you have before you run out of money, morale, and the enthusiasm your significant other/family has for your endeavors.

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Internships in Startups, Entrepreneurship for Women

Editor15 July 2011

By Karen Zeller (Contributing Writer, Women 2.0) Women in all phases of their career decide to strike it out on their own and become entrepreneurs. For those who discover this path while they are still in college or graduate school, internships that involve entrepreneurship can be invaluable early experiences.

The co-founders of InternMatch provide advice for those women seeking internships involving entrepreneurship:

Women 2.0: What hiring trends are you seeing

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Agile Productivity Tips for Entrepreneurs & Developers

Editor14 July 2011

By Samantha John (Engineer, Pivotal Labs) A few months ago, I attended the TechCrunch hackathon in NYC. I expected an intense all-night session where programmers would crank out crazy amounts of code at top speed. As it turned out, my assumptions were far off from reality. Walking around the room there was conspicuously more Redditing than programming on my fellow hackers' screens.

As it turns out, developers goof around. A lot. It's understandable. Everyone procrastinates and it's even more difficult to focus when your job is the internet. The result is that programmers

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VC-Funded Gobble Holds Recipe For Team Success

Editor14 July 2011

By Ooshma Garg (Founder & CEO, Gobble) Building Gobble has been the ride of a lifetime. In just six months, we have enjoyed a number of early successes: fundraising $1.2M from top Silicon Valley investors, launching on the front page of The San Francisco Chronicle, and seeing happy repeat use of the service from families and companies around the Bay Area. So what's in our secret startup recipe?

We live and die by 5 core values that have helped us get this far and will now keep us charging into the future.

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5 Startup Lessons Learned from EcoBold

Editor14 July 2011

By Steffany Boldrini (Founder, Ecobold) My startup Ecobold is the “etsy” for natural, non-toxic and sustainable products. We highlight one seller a day with a large discount.

I always wanted to build a marketplace where people could find the best products for their health. It shocks me that so many things in our shelves have ingredients that can cause cancer, autism, ADD, developmental toxicity, in between other things. I knew that there were sellers out there making fantastic products that are safe for our health and our families, so here we are.

I’ll share five tips that I’ve learned while building Ecobold

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Technical Learning Styles For Shy, Practical People

Editor13 July 2011

By Sumana Harihareswara (Contributing Writer, Geek Feminism) I just ran across Karen Rustad’s “How to teach programming: shy, practical people edition”.

She cared more about making practical things than about what she perceived as “coding,” so her early technical life centered on HyperCard and making webpages, rather than boring faffing about with “mathematical curiosities.” Finally she came across a project she wanted to help, and scratching that itch meant learning more programming:

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Partner event: iOS SDK Introduction Class on July 30

Editor13 July 2011

Learn how to code an iPhone app even if you have no Objective-C or iOS experience. Beginners are welcome! The one-day class on Saturday, July 30, 2011 is designed for people who have never coded -- Learn to develop an iPhone app in 6 hours. Class will be held in Fremont, CA.

Women 2.0 members save $10 with discount code "women20" when you register here.

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Startup Quote: Wendy Tan White on Building a Successful Startup

Editor13 July 2011

"Sustaining a successful business is a hell of a lot of work, and staying hungry is half the battle."-- Wendy Tan White (Founder & CEO, Moonfruit)

Wendy Tan White founded the design-led DIY website builder Moonfruit for total design control.

She is on the frontpage of StartupQuote today!

Wendy also serves as a Mentor at 500 Startups and Astia, and was a Contributing Writer for Women 2.0.

Wendy wrote the popular post Never Been a Better Time for Women Entrepreneurs for Women 2.0 earlier this year.

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FounderDating: How I Found My Co-Founder

Editor13 July 2011

By Elizabeth Knopf (Co-Founder & CEO, Sorced) After quitting my job and starting Sorced, I spent a few months validating my business concept by creating the product mockups and doing customer development. However, I needed to actually build it!

I first spent time trying to build it myself leveraging open source tools, applying my skills from a single CS class, and trying to be an autodidactic coder. My delusions of coding grandeur quickly subsided and realized that I was not going to hack it.

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Help Crowdfund a Multiplayer iOS Game for Girls

Editor13 July 2011

By Elizabeth Boylan (Game Artist, iOS Developer and Founder, VectorBloom) My indie game development startup VectorBloom Technologies has been designing and developing apps for iOS since November of 2009. I've personally designed, developed, co-developed, and released some dozen iPhone Apps over the past 2 years.

When I decide on a game concept that I want to embark upon, it's a game that I feel will inspire others through its beauty and game play. It also has to be fun enough to play with my biggest critic, my daughter, while hopefully I mirror to her that she can be and do anything her heart desires by following the conviction of her dreams.

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Meet Australia’s Female Tech Pioneers Sonja Bernhardt, Kate Kendall and Magda Walczak

Editor12 July 2011

By Michelle Hammond (Contributing Writer, StartupSmart) Peruse images of the founders of the world’s leading tech start-ups and you’ll probably notice a few common features -– youth, casual attire and, tellingly, male. From Mark Zuckerberg at Facebook to more locally Mark Harbottle at 99designs, the web space remains a sea of testosterone. But is that dominance beginning to change?

When it comes to Australian start-ups in all sectors, female entrepreneurs are in the lead, with research revealing women launched almost twice as many new firms as men in the past 12 months.

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Meet Australia's Female Tech Pioneers Sonja Bernhardt, Kate Kendall and Magda Walczak

AngieChang12 July 2011

By Michelle Hammond (Contributing Writer, StartupSmart) Peruse images of the founders of the world’s leading tech start-ups and you’ll probably notice a few co... Read More...

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Budding Techies Spend Their Summer at App Camp

Editor12 July 2011

By Ellen Lee (Contributing Writer, San Francisco Chronicle) Samantha Johnson won't have a sunburn or mosquito bites to show for her time at camp this summer.

But the 11-year-old will take home something else - an iPhone app called "Cupcakes vs. Bunnies" that she developed herself. Samantha spent last week on the Stanford campus sitting at a flat-screen computer, shoulder to shoulder with her fellow campers, learning the fundamentals of designing a game app for the iPhone and iPad.

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Patents, Pivots, (Good) People: DNA Guide’s Evolution

Editor12 July 2011

By Alice Rathjen (Founder & President, DNA Guide) My latest company DNA Guide is a physician/patient engagement tool for personal genetic data. We’ve built a full genome browser for the iPad and eventually want to offer an electronic medical record (EMR) solution that uses a person’s DNA for their user account and has a map of both their genome and their body.

Most Health 2.0 entrepreneurs have a similar story as mine. They or someone they cared about suffered from a disease and they want to change the world. We’re on a mission to create companies that force those responsible for our current health care system to change the way they do business or find themselves out of a job.

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