The Zynga Method Of Market Testing ("Ghetto Testing")
By Ramit Sethi (Author, I Will Teach You To Be Rich)
One of the things you learn in my course on the best ways to make money on the side is how to fail fast an... Read More...
By Ramit Sethi (Author, I Will Teach You To Be Rich) One of the things you learn in my course on the best ways to make money on the side is how to fail fast and test things rapidly.
Compare this to people who say things like, “Yeah… I need to get my website up… so in a few months, once that’s done, I’m gonna try to get some clients.”
You may not know this, but I keep a bag in my pocket to vomit in when I hear this. It comes in surprisingly handy.
One of the deadliest traps entrepreneurs fall into
... Read More...By Whitney Johnson (Founding Partner, Rose Park Advisors) "There's a woman you have to meet," said a male CEO during a recent meeting.
"She sounds terrific. I love meeting interesting people. ...Any men you'd like me to meet?"
"Aren't you married?"
"Sure am... Happily."
We both chuckled. I then clarified, "In my experience, men have more power than women."
... Read More...By Anneke Jong (Contributing Writer, The Daily Muse) It all started with a computer chip.
Coined 40 years ago, the term “Silicon Valley” originally referred to the silicon chip manufacturers that helped build the high-tech movement in the San Francisco Bay Area. The region has been a technology hot spot since, but today, it’s evolved from hardware giants into social technology and consumer internet, thanks to companies like Google and Facebook. “Silicon” is no longer literal, but a metonym for the entrepreneurial spirit that’s fueled the region’s growth for decades.
... Read More...By Samantha Smith (Director of Development & Partnerships, Kairos Society) There are two things I experience daily with the Kairos Society -- innovation by young ambitious leaders and diplomacy through entrepreneurship. Kairos is an international, student-run organization that unites top student entrepreneurs and thought leaders. Each of our fellows and our programming works to bridge the gaps between disciplines, cultures, and generations for the sake of innovation.
Our Global Fellows are ambitious, kind, and sharp. They work to mesh their passion with ideas that take business to a new level and provide value to consumers. Take Lauren Creedon, co-founder of Sports Loyalty
... Read More...by Rebecca Knight (Contributor, Financial Times) With the recent financial crisis helping to push board accountability into the spotlight, Lucy P. Marcus, professor of leadership and governance at IE Business School in Madrid, is urging companies to be more open to non-traditional candidates for their boards.
She says, “It is easy to go with who you know, who’s in your club and who you went to school with. Intuitively, we all feel comfortable with people who are like us. But we need to look at new ways to find different people… When I see an organisation with a board that has a preponderance of people with similar -- if not identical -- profiles, it makes me wonder about the business as a whole.”
... Read More...By Brit Morin (Founder & CEO, Brit) Subscription services have been around for more than a century. Generations before us were the first to enjoy subscriptions to magazines, newspapers, and more. As a kid, I even remember being forced to go door-to-door to sell subscriptions for wrapping paper. (Side note: Who really needs a monthly subscription to wrapping paper?)
Only in the past several years has our friend, the Internet, disrupted the traditional subscription model of the media monoliths, forcing them to think about new ways to offer online subscriptions as well as free versions of their content.
... Read More...By Chiu-Ki Chan (Android Developer, Monkey Write) As I am sitting in the Portland airport waiting for my flight back to San Francisco, I look back at the great times I had at the Grace Hopper Celebration last week. This is my third time attending GHC, and I always come back fully energized. What makes GHC so wonderful? It's all about connections.
Connecting to others like you
It can feel lonely being a woman in a male-dominated field like computer science. Simply being in the same venue with almost 3000 other women sends a very strong signal: you are not alone. As you sit in various sessions, you get to meet people in
... Read More...By Rajashree Karwa (Co-Founder, Velvet Aroma) It's that time of the year again. Yes, it's time to come up with New Year's resolutions!
As a fellow entrepreneurial woman I would like to suggest one, that if truly embraced, should take your career to new heights.
Make a small shift in the way you perceive risk.
"Take risk and you will reap rewards." We've all heard some version of this saying. We've all been told that as women, we need to start taking more risk in our careers. Some even say that
... Read More...By Poornima Vijayashanker (Founder & CEO, BizeeBee) Everyone by this point knows that one of the primary tasks of a startup founder is to set the vision for the company. Yes there are additional tasks such as keeping employees motivated, recruiting new talent, and good old fundraising. But for now, let's focus purely on setting the vision. Initially, this is one of the hardest tasks because there are three things that determine the vision:
The reason it's so hard to set a vision
... Read More...By Steve Blank (Lecturer, UC Berkeley & Stanford University) Over the last two months the U.S. government has been running one of the most audacious experiments in entrepreneurship since World War II. They launched an incubator for the top scientists and engineers in the U.S.
This week we saw the results. 63 scientists and engineers in 21 teams made 2,000 customer calls in 8 weeks, turning laboratory ideas into formidable startups. 19 of the 21 teams are moving forward in commercializing their technology.
It was an extraordinary effort.
... Read More...By Joanne Wilson (Blogger & Angel Investor, Gotham Gal) Women 2.0 has been compiling questions for a book project called 101 Questions About Launching Your Company. Of course all the answers are by female investors, founders and CEOs. Love that!
Here is the question that I chose to answer: How often and when should we pivot?
One of the definitions of pivot is: A person or thing on which something depends or turns; the central or crucial factor.
Pivot is a word frequently used in the startup world.
... Read More...