Join Women 2.0 For A Founder Friday Networking Event On September 7
We will be hosting Women 2.0 Founder Friday events on September 7 - find one near you!
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Learn From Successful Women Entrepreneurs In Tech (Premium Videos From February's PITCH 2012 Conference)
Get inspired by these women leaders sharing stories of fundraising, team building and more.
By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)
The s... Read More...
Learn From Successful Women Entrepreneurs In Tech (Premium Videos From February’s PITCH 2012 Conference)
Get inspired by these women leaders sharing stories of fundraising, team building and more. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)
The sound bytes that were tweeted from February's PITCH 2012 conference were golden.
"Know what you have to prove," said ZipCar co-founder Robin Chase on building a minimum viable product. Just the minimum and then iterate fast. Katie Mitic at Facebook agreed, recommending entrepreneurs to “let go of the idea of a perfect product.”
Care.com CEO Sheila Lirio Marcelo delivered a strong message for women to let go of “that image of perfection” because this will give you more confidence and help take risks.
... Read More... 6 Tips For Outsourcing Game Development (No CS Degree, No Problem)
As a non-technical sole founder, outsourcing development enabled me to stop waiting and act immediately to bring my game to life. Here are some lessons I learned working with contractors while building my game. By Stephanie Cheng (Founder, Seesaw Games)
Working with outsourced developers can be a mixed bag. On one hand, it enables you to start product development right away without having to learn code or bring in a technical cofounder.
On the other hand, misstep can be a waste of time and money, not to mention nail-bitingly stressful.
Depending on where you are in your process, outsourcing may be a quick and cost efficient way to get the ball rolling on a functional first version.
... Read More... Wandy Hoh, MeeGenius Founding CEO, Raises $2.4M Series A
A mom of three, the former VP of Pomona Capital Wandy Hoh raises funding for children's ebooks.
By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)
C... Read More...
The Beauty Of Working With People Who All Have Different Experiences
CEO Heather Hiles will be hosting Founder Friday on September 7, 2012 in San Francisco - RSVP here.
... Read More... Pinterest: An Amazing Place For Female Engineers
Software engineer Tracy Chou answers the Quora question "What are some particularly female engineer-friendly companies to work for in San Francisco?" By Tracy Chou (Software Engineer, Pinterest)
At Pinterest, we have a great company culture (read my breathless rant here). Women are as integral and respected a part of our diverse team as anyone else, and certainly not treated any differently.
It's the first place, in school or professionally, that I've not been aware or made aware of my gender, ever, in any situation. I don't feel like a female engineer.
I'm just an engineer, and I'm expected and empowered to do great work like every other engineer on the team.
... Read More... How To Create Low-Cost Walking, Talking Advertisements For Your Brand As A One-Woman Shop
Women 2.0 readers save $150 on the author's Smarter Branding For Startups class for creating a powerful brand. By Brenda Bence (Instructor, Udemy)
Time and again, I hear the same branding myth from business owners: “I don’t have the staff I need to focus on marketing.”
The truth is: Your marketing team is actually very large, even if you’re a solo-preneur. How is that possible?
Your marketers include anybody who can spread the word about your brand. Leveraged correctly and given the right tools, every single person you know (and every single person that they know) has the potential to become a cheerleader for your brand.
I coined this phrase some time ago: “Every time you shake a hand, you market your brand.”
... Read More... Wandy Hoh, MeeGenius Founding CEO, Raises $2.4M Series A
A mom of three, the former VP of Pomona Capital Wandy Hoh raises funding for children's ebooks. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)
Children's digital reading store MeeGenius CEO Wandy Hoh raised $2.4M Series A last week. The round included investment from Sunrise Capital and Sonja Perkins through Broadway Angels.
Co-founders Wandy Hoh and David Park developed the MeeGenius product after 16 months of research and development. The startup has been around since 2010 and MeeGenius apps have been downloaded more than 1.5 million times. MeeGenius is free to download and offers digitized children's stories with useful features like word highlighting and audio playback.
... Read More... Analogies Between The Olympics And Being A Startup CEO
There are many analogies between Olympic events and being a startup CEO here in the valley. By Laura Yecies (CEO, SugarSync)
Like many of you, our family has enjoyed watching a bit of the Olympics. While I’m usually not one to watch much TV in the evening I’ve enjoyed a few hours of watching the games. My favorites are the gymnastics (both men and women) as well as anything else acrobatic – diving, jumping etc. My least favorite is swimming and beach volleyball.
Despite the heavy “schmaltz” factor, I also enjoy learning about the athletes, their personal stories and obstacles they’ve overcome. I’m sure these are popular because many of us can
... Read More... The Real Story About The Gilt Book "By Invitation Only"
These women not only took an opportunity and made it happen, but they navigated successfully the hyper-growth phase that brings a whole new set of challenges to... Read More...
The Real Story About The Gilt Book “By Invitation Only”
These women not only took an opportunity and made it happen, but they navigated successfully the hyper-growth phase that brings a whole new set of challenges to early stage companies. By Deborah Jackson (Founder & CEO, Plum Alley)
At JumpThru, we have a bookshelf full of business books that cover topics such as entrepreneurship, game theory, lean start-up methodology, innovation and disruption.
These books have provided us with guidance, inspiration and new thinking on a broad range of topics. Many of these books have been released in the last 12 months and most are written by men and some are written by women like Dr. Louann Brizendine who wrote The Female Brain, a must read to reset your thinking about how the male and female brain work.
... Read More... Meet The Women in Business Challenge Finalists, Starting With Kiki Kamanu In Nigeria
Kiki Kamanu wants to assist female entrepreneurs in Nigeria gain access to the market. By Joëlle Payet (Marketing & Communications Coordinator, BiD Network)
Since 2009, the Women in Business Challenge has provided support, coaching, visibility and finance to over 600 entrepreneurial women in emerging economies. This year, five outstanding applicants were selected from almost 300, and chosen on account of their potential for growth and the overall quality of their business plans.
During the final stage of the Women in Business Challenge, the five finalists will be coached by professionals before having the opportunity to meet face-to-face with high end investors at the Growing SMEs event at the Hague in November.
... Read More... Empowering Latinas: 3 Tips To Enter Corporate America, Succeed In A Tough Economy
Advice for Latino young professionals to climb the corporate ladder in America. By Yvonne Garcia (National Vice President, ALPFA)
According to the U.S. Labor Department, job openings rose in July. However, the continued high unemployment underscores weakness in the labor market which must be daunting for recent graduates.
Today, even a college degree from a top-notch school is no guarantee for a job, but here is some advice young Latinas can embrace to succeed as they embark on their careers.
In today’s workplace, only those who can keep learning, stay current on business trends, find mentors and
... Read More... CodeEd: Combating Declining K-12 Computer Science Offerings
In my research for CodeEd, I’ve learned that K-12 computer science offerings are actually on the decline. By Jenny Ye (Summer Intern, CodeEd)
This summer, I’ve been tutoring in New York and developing curriculum for CodeEd, a startup organization that has been bringing computer science to middle school girls in underserved communities since 2010. I am currently studying computer science at Harvard University and I grew up in New York City in the heart of Chinatown, where I first got involved with direct service and organizing.
Working with CodeEd has been an incredibly rewarding experience and such a great way to combine my two passions of technology and community work.
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