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How To Price Your Startup’s Product or Service

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By Grace Sales (Founder, CardWIX) Perhaps one of the trickiest part of launching a business is pricing your product or service.

Before launching my business, I did painful weeks of research before settling with my current pricing. During my research, the range of pricing for my industry came as a surprise. I found several companies that offer cutthroat prices.

I then asked myself -- where do I draw the line on pricing my product in terms of sustainability?

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Growing A Social Network For Gardeners At 60

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Editor's note: Lisa Marini Finerty passed away this morning in Rome after a battle with cancer. She will be sorely missed by the entrepreneurial and girl geek community in the Bay Area, and our thoughts are with her family and friends. By Lisa Marini Finerty (Founder, YourGardenShow)

The team behind the Web 2.0 social network for gardeners at YourGardenShow are not 20-year olds who grew up with the Internet and mobile devices. We're actually a husband and wife team who grew up navigating the Dewey Decimal system, and have a century of life experience between us.

We may not look like the prototypes of the world’s new technocratic elite, but are definitely keeping with the pace.

There is a new audience coming to gardening

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3 Startup Lessons Learned from Convore’s Leah Culver

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By Leah Culver (Founder & CEO, Convore) For my second startup Convore, I applied to Y Combinator because I wanted to be part of their alumni network. It's a great way to test out a product -- with thousands of Y Combinator alumni. Convore was accepted and part of the Winter 2011 group.

My motivations now are very different than when I just started doing startups. I'm not in startups for the money -- there are a lot better things to make money on.

The reason I am doing startups personally is

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Apps Are Just Little Websites in Cheap Fur Coats

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By Ellen Beldner (Director of User Experience, Groupon) While on the London Underground I saw a poster advertising Potiche, a movie starring Catherine Deneuve, who I think is the bees' knees. I made a note to myself to research it when I got back to WiFi.

Back on my iPad, I opened Safari and Googled for [ Potiche movie ]. The first couple of results were for IMDB (installed on my iPad) and Rotten Tomatoes (I may or may not have Flixter). Both sites took me to splash screens that suggested I download their apps. I got to thinking about why I'd gone to Google instead of using the native apps.

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Networking, Travel, Growth: A Year of Entrepreneurship

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By Virgilia Singh (Co-Founder & Advisor, GenJuice) It’s amazing how our lives can change by one move, one trip, one introduction, one experience, one passion, one love, one event, one goal, one year. Here is my timeline of events:

January 2010 -- An overly-eager 22 year old, I just graduated from business school and aimlessly worked at my job at a consulting firm, constantly concocting ideas and sharing them with my friends while never actually working on them longer than the strategy phase.

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Heather Hiles, Changing Education Through Rrripple

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By Joanne Wilson (Blogger & Angel Investor, Gotham Gal) Heather and I did not start out on the best foot.

We were introduced by someone that I have the utmost respect for and would meet with anyone he introduced me to. Heather was coming to NYC and we had a date to meet. At the last minute, she wanted me to come meet her up at the Startl conference, which didn't work for me.

Her company was chosen as one of the top 10 companies at the event and I told her she would be a lot better off staying there and making contacts then she would meeting with me. Heather happened to see my husband speak at the event and asked me if I could help her get 15 minutes of his time. Perhaps a total knee jerk reaction on my part for a variety of reasons, but that

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CloudFlare Co-Founder Michelle Zatlyn on Raising Series B for Her Infrastructure Startup

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By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) Women 2.0 talks to CloudFlare’s Michelle Zatlyn about co-founding an engineering company. CloudFlare announced raising $20M Series B last week. Michelle Zatlyn: Opportunities can happen at anytime, any place. I was at grad school getting my MBA, and my classmate was telling me about what he was doing before business school which involved tracking spammers online. He said one day they’d like to do more with it, and I said let’s solve that bigger problem now —- and we started to do it.

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From Siberia to Silicon Valley: Wanelo’s Deena Varshavskaya Shares Five Startup Lessons Learned

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By Deena Varshavskaya (Founder & CEO, Wanelo) I like to think that my entrepreneurial training started when I was born in the far east of Siberia, Russia -- one of the coldest places on Earth where humans live (see #5 on this list). My family had been adventurous enough to willingly move to Siberia for the extra opportunities the region offered.

I moved to the US when I was 16. Right after college, I started working on my first startup -- an online directory of actors on video. Like any other problem I've ever wanted to solve, this one was motivated by a personal pain. At the time, I produced

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Partner event: Mobile 2.0 Conference (September 1 in San Francisco)

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The MOBILE 2.0 Conference is a one-day event on September 1, 2011 in San Francisco. MOBILE 2.0 brings together experts and thought leaders from all aspects of the mobile ecosystem, including startups, investors, mobile carriers, device manufacturers, and mobile application developers and web technologists. MOBILE 2.0 is proud to support Woman 2.0. For a special discount to Mobile 2.0 Conference, please email us at info@mobile2event.com.

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Build, Market and Measure – In Parallel

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By Elizabeth Yin (Co-Founder, LaunchBit) First-time web entrepreneurs often tell me "Oh we're moving really quickly, we're launching in just 6 months." Terrible flashbacks go past my eyes -- A couple years ago, I remember saying the exact same thing to myself.

The trouble is that product traction isn't just about getting a product out the door.

Your biggest competitor isn't any company or individual -- It's time. It's in the duration you have before you run out of money, morale, and the enthusiasm your significant other/family has for your endeavors.

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Internships in Startups, Entrepreneurship for Women

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By Karen Zeller (Contributing Writer, Women 2.0) Women in all phases of their career decide to strike it out on their own and become entrepreneurs. For those who discover this path while they are still in college or graduate school, internships that involve entrepreneurship can be invaluable early experiences.

The co-founders of InternMatch provide advice for those women seeking internships involving entrepreneurship:

Women 2.0: What hiring trends are you seeing

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Agile Productivity Tips for Entrepreneurs & Developers

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By Samantha John (Engineer, Pivotal Labs) A few months ago, I attended the TechCrunch hackathon in NYC. I expected an intense all-night session where programmers would crank out crazy amounts of code at top speed. As it turned out, my assumptions were far off from reality. Walking around the room there was conspicuously more Redditing than programming on my fellow hackers' screens.

As it turns out, developers goof around. A lot. It's understandable. Everyone procrastinates and it's even more difficult to focus when your job is the internet. The result is that programmers

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