Editor, Author at Women 2.0

ConsumerBell CEO Ellie Cachette on Avoiding the Female Ghetto

Editor10 November 2011

By Ellie Cachette (Founder & CEO, ConsumerBell) There’s something happening in New York Tech Scene: The female community is finding and establishing itself... Read More...

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Ask For What You Need: CEO Shares Encouragement For Women

Editor10 November 2011

By Julia Hu (Founder & CEO, LARK) I was rushing around the country kicking off LARK’s partnership with Tumi this week when I was asked to write this blog post. The catch: they asked on if I could turn it around in one day. I kept trying to write whenever I had a free moment, but felt guilty that I didn’t have enough time to put into it. I knew I was going to let great women down. I finally decided to email and I asked if I could extend it to the weekend. Their response: "Sure!" It was that easy.

Just by asking, internal struggles were no longer necessary. And it struck me that I, and many women I know, don’t like to

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Silicon Valley Women On The Rise, But Have Far To Go

Editor10 November 2011

Why aren't their more women in tech? Vivek Wadhwa weighs in.

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Make Startups That Matter: Solve Tough Problems, Make An Impact

Editor10 November 2011

Where’s the long-term positive impact startups are supposed to be creating?

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ConsumerBell CEO Ellie Cachette on Avoiding the Female Ghetto

Editor10 November 2011

By Ellie Cachette (Founder & CEO, ConsumerBell) There’s something happening in New York Tech Scene: The female community is finding and establishing itself among the ranks of the techies in the Big Apple.

For a lot of reasons New York is not Silicon Valley, where the culture has matured to the point that everyone seems to look and dress the same; engineers rock their T-shirts or hoodies while VCs strut their nice leather belts. Everyone has their part to play. The culture is so cemented that it can replicated in startup communities around the world. It’s as if Silicon Valley is almost a nouveau social class which can be spotted nearly anywhere by a seasoned veteran.

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Maeghan Smulders: 1 Girl, 10 Jobs, 112 Days (Working Life)

Editor9 November 2011

By Heidi Isern (Contributing Writer, Women 2.0)

Upon graduation, Calgary born Maeghan Smulders was offered not one, but 29 different jobs.

Overwhelmed with choices, she decided to do something innovative. She decided to “date” her companies: “Rather than just pick one, I decided to see if I could try out all of them first!”

Pick a Career Like a Spouse: Date Around First

Most college graduates take a traditional route and accept the first job offer they receive, often knowing little about the job or

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Is Your Startup Ready for Investor Funding? (3 Questions To Ask)

Editor9 November 2011

By Cari Sommer (Co-Founder, Urban Interns) Startup fever is in full gear these days. Between the startup IPOs, billion dollar valuations, and enthusiasm in the investment community, there’s a lot of energy around entrepreneurship right now. These are exciting days for those of us running startups.

Thankfully, the economic mood surrounding startups changed substantially from when my business partner, Lauren Porat, and I launched Urban Interns in late 2008 / early 2009.

Confident that our business idea was timely

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DressRush Pitch Deck Heard ’Round The Web Now Yours To Copy

Editor9 November 2011

By Jennifer Van Grove (Writer, VentureBeat) To hell with PowerPoint -- with a web-based slide deck you can achieve some eye popping effects and maybe even get the attention of dozens of potential investors.

And don’t worry if you have no idea how to do this, because a startup called DressRush has open sourced its pitch deck, which became an overnight sensation last weekend.

DressRush, a fresh-faced 500 Startups accelerator class member few have ever heard of, tweeted a link to its unconventional pitch deck on Friday and subsequently found itself

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A Pregnant Pause For The New Wave of Female Executives

Editor9 November 2011

By Heddi Cundle (Founder & CEO, myTab) A friend recently complained that she’s not seen me for ages and expressed her disappointment that I hadn't gone to her baby shower. I explained that I am incredibly busy with myTab.co, my startup, and how it’s a round-the-clock business.

She still didn’t understand why I’d not be interested in her new motherhood, coo’ing her with the type of attention any expecting mother… expects.

I told her that I’m simply too busy, I have my own baby

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Sheryl Sandberg On Women Lacking Ambition (Close The Gap)

Editor8 November 2011

By Rip Empson (Writer, TechCrunch) By this point, women in technology, especially those in powerful positions, are probably tired of hearing about: women in technology.

But, tonight, during a conversation with Charlie Rose, Facebook COO Sheryl Sandberg was asked exactly that: If the tech industry is today a place where women can find the level of opportunity that she, as a top executive at one of the world’s most well-known companies, would like them to be able to find.

Sandberg holds that women have made

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The Impact of Twitter on RailsBridge (Learning Ruby on Rails)

Editor8 November 2011

By Jennifer Lindner (Organizer, RailsBridge & Freelance Open Source Developer) Twitter not only helps facilitate organizing across the world, they invest in their local community by hosting RailsBridge workshops in their San Francisco office.

We're doing it. We're teaching each other technology.

Not how to use it: how to build it.

We're teaching and learning software development. How to use our command lines and be comfortable in the guts of our machines. How to contribute to the open source projects of others and

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How Do I Become CEO Of A Technology Startup?

Editor8 November 2011

What skills do you need to develop to become the CEO of a tech startup? By Laura Yecies (CEO, SugarSync)

I’m often asked by young women in school, thinking about their careers, “how can I prepare to be a CEO? What should I study? What experiences should I seek?”

To answer this question I think it’s best to think about what skills are needed to be a CEO of a technology startup. First of all, what do companies need to do? Simply put, they need to make things and they need to sell what they make. Typically, the CEO will know more about one of those two, but you need to be able to execute at a basic level on both. Going beyond that, you need to

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Living In The Cloud: Your Office, Your Terms

Editor8 November 2011

Editor's note: This is a sponsored blog post from Microsoft. Thanks to Bing, the first 100 applicants to the Women 2.0 PITCH Startup Competition are FREE! By Maggie Chan Jones (Director of Cloud Services & Office 365, Microsoft)

The United States Microsoft Office 365 team is honored to host the Women 2.0 Los Angeles networking event at our Microsoft Store in Century City mall on December 2, 2011 from 6pm to 9pm.

The event will address and generate discussions around how Microsoft technologies make remote working easier, a topic that is becoming increasingly critical in today’s workplace, particularly among professional women. The event will support Microsoft’s “Your Office, Your Terms” campaign, designed to educate women on the benefits of remote working and

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“I Have An Idea, Now What?” (Resources For New Entrepreneurs)

Editor8 November 2011

By Hadiyah Mujhid (Co-Founder, Black Founders) I often receive emails or view posts of the flavor, “I have an idea, I don’t know how to code, now what?”

This is my response for those who are curious about starting an web-based or software startup. (in no particular order):

Start Building:

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(Video) Why Your Startup Team Needs Diversity — in Race, Financial Background and Gender

Editor7 November 2011

By Jolie O'Dell (Writer, VentureBeat) The shopworn adage “It takes all kinds of people to make a world” is never more controversial than when applied to technology startups.

“It takes all kinds of people to make a product” is much less accepted; diversity often gets short shrift when meritocracy is a supposed ideal and both time and funding are short.

However, having diversity of all kinds on a startup team can actually end up saving time and money. In this interview, Julia Hu, founder of Lark, explains exactly how and why founders

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