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Care.com CEO Sheila Lirio Marcelo: “The Seat Next To Me Is Open”

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By Sheila Lirio Marcelo (Founder & CEO, Care.com) Editor's note: Sheila Lirio Marcelo, CEO of Care.com, will be speaking at the PITCH Conference on February 14, 2012 in Mountain View, CA. Get your ticket now!

2012 has already proven to be a newsworthy year for women's empowerment, from politics to business to social issues.

This year we will see the greatest number of female incumbents and nominees up for re-election in the Senate. Sheryl Sandberg, the Chief Operating Officer of Facebook, just oversaw the largest initial public offering for a company when the social media giant filed this month.

The New York Times recently reported on the boon of entrepreneurs, many of them female, who are leading

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Lunch Date With A VC? Startup Executive? On Valentine’s Day?

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By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) Women 2.0 is hosting a mentoring lunch for PITCH conference attendees on February 14.

This is a chance to connect with successful entrepreneurs, startup executives and potential investors over lunch. Get honest feedback on your idea, or your startup in motion. Make this the start of business relationships that can be long term. Make the most of your time with our roster of talented, successful and well-connected mentors.

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Getting To User 1: Tips For First-Time Entrepreneurs

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By Alison Johnston (Co-Founder & CEO, InstaEDU) A year and a half ago, I was on the marketing team at Google and trying to figure out my next step.

I had landed at Google after the Aardvark acquisition, and I knew I wanted to get back to the startup scene. More importantly, I wanted it to be mine.

Despite having worked at several startups, I didn’t have a clue about how to start one. After several twists and turns along the way, we finally have a team of five and a product

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Women 2.0 Talks With Liza Falzone: Her Startup Revel Systems Edged Out Square For Business iPad App Award At MacWorld

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By Dana Rosenberg (Startup Enthusiast, Self) Last week, female-founded Revel Systems won the Business iPad App of the Year Award at MacWorld’s iWorld, where users vote to finalize the verdict.

With the triumph of Revel Systems, led by Lisa Falzone, over its opponent Square, led by Jack Dorsey, some are calling this a “David & Goliath” story.

So, how did this powerful female come to take down the payment systems giant? We caught up with Lisa to find out.

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Girls Learning Code Camp (From Ladies Learning Code)

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By Heather Payne (Founder, Ladies Learning Code) We're getting ready to send acceptances to the girls who will be receiving scholarships to attend our Girls Learning Code March Break camp. (We're accepting them on a rolling basis, but the deadline isn't until February 15th - so there's still time to get an 11-14 year-old girl in your life involved!) The application forms are meant to mostly be filled out by the girls' parents, but we did ask the girls to complete one question on their own: "What interests you most about Girls Learning Code?"

As I reviewed applications last night, the answers

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What Facebook’s IPO Means For Women

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By Penelope Trunk (Co-Founder, Brazen Careerist) I’m afraid that what the Facebook IPO means for women is nothing. Sandberg is not a role model. She’s an aberration.

You can't have small kids and a startup if you want to see their kids. I wrote about this on TechCrunch and I got skewered for being bad for women and being a downer in general.

But this week Jeff Atwood wrote in TechCrunch that he’s leaving his startup because it’s impossible to see his kids if he stays. And I don’t see anyone complaining about his declaration.

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The Rise Of The Consultant-Turned-Entrepreneur

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By Dana Rosenberg (Startup Enthusiast, Self) I’m an East Coast transplant to the West Coast – I come from the world of suits and business casual, investment banking and consulting. When I decided to transition into tech startups, I met some resistance from people who thought that I would be too focused on long-term strategy and high-level thinking to actually execute at an early-stage startup.

At the same time, I’ve watched many startups emerge that are founded and operated by former consultants. I realized that in many ways, a person’s experience as a consultant is relevant

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YEC Women Q&A: How To Successfully Manage A Remote Team

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By Natalie MacNeil (Co-Founder, YEC Women) The following answers are provided by YEC Women. Co-Founded by Natalie MacNeil and Scott Gerber, YEC Women is an initiative of the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the country’s most promising young entrepreneurs.

Q: For my new startup, I have partnered with talented people all over the country. What tips do you have for managing a successful remote team?

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Five Steps For Women To Reach The Boardroom (Career Advice)

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By Nilofer Merchant (Contributing Writer, Harvard Business Review) Once again, the topic of women on boards is getting play.

Most of Facebook’s 800 million users are women, but all of its seven directors are men. It’s such a big disconnect that it makes one question if their strategy is fundamentally wrong.

There’s plenty of research already out there that proves that it makes good business sense, so in my mind this is not about women’s equity as much as it is about being smart and building a company for the long haul.

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Recruiting A Designer To Your Early Stage Startup (Hint: It’s Not All About The Perks)

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By Dana Rosenberg (Startup Enthusiast, Self) For startups, the design element is becoming more important than ever. Consumers are developing an appreciation for design that is driving their purchase and engagement decisions. Simultaneously, the expanding global market for mobile and interactive web services is creating a need for designers to take on new interfaces and evolving challenges.

Startups like Flipboard and Pulse are heralded for their great user experience and sleek designs, while Massive Health and Instagram capitalize on great design to drive photo-sharing

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Partner Event: OPEN Women Leadership Forum 2012 (February 11)

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The OPEN Women Leadership Forum (February 11, 2012 in Mountain View, CA) is a one day conference all about reinventing yourself for a new successful future, and for new opportunities to brand and re-brand yourself in these changing times. Women 2.0's Angie Chang will be speaking at this event and participating in lunchtime mentoring. Network with an impressive group of leaders and entrepreneurs belonging to technology, finance, social enterprise, medicine, and social media

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Why Do I Want To Be An Entrepreneur? I Just Am.

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By Carissa Ganelli (Founder & CEO, Commerce Drivers) Occasionally I get this question. So, let me clarify. I don’t want to be an entrepreneur. I already am one.

There was the flowered crown business I started while I was an undergrad at Bryn Mawr in which I made, wait for it, flowered crowns to sell to my fellow students for the annual May Day celebration.

As you can imagine the market wasn’t that big, it was an incredibly seasonal business, and the time to sale was 365 days. On the plus side, I held no inventory, took orders with payments

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Jezebel Names Innovators For Best Buy’s Super Bowl Ad

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By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) Jezebel nominates "lady innovators Best Buy could've put in its Super Bowl ad" on Sunday.

Jezebel blogger Anna North points out that this ad showcased a bunch of male tech innovators. She writes:

"Let's give them the benefit of the doubt — maybe those poor ad execs just didn't know how to find cool women in tech. So we did the work for them. Here are ten awesome ladies they could've featured."

Here are the "lady innovators" who deserve air time

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Why I’m Glad Sheryl Sandberg Isn’t On Facebook’s Board

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By Whitney Johnson (Founding Partner, Rose Park Advisors) She’s been described as Mark Zuckerberg’s most valuable friend, the key cog in the vast machinery of Facebook that makes everything else work. The one person without whom Facebook would have never gotten this close to an IPO, a woman who helped propel Mark Zuckerberg’s social experiment into a juggernaut.

Forget the question of why there are no women on Facebook’s board, how could Sheryl Sandberg not be?

Gobsmacked as I am at her omission, and recognizing that this may have been a severe pain point

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U.S. Department Of Labor Launches Equal Pay App Contest (Deadline To Apply: April 17, 2012)

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By Kelly Hoey (Co-Founder & Managing Director, Women Innovate Mobile) Just off a call with Brian Forde, Advisor to the United States CTO on Mobile and Data Innovation.

It was a "how do we get the word out to developers" call - obviously not a tough conversation when Women 2.0 is involved.

This app challenge has some beyond the usual government contest features, including an incredible line-up of judges who are reviewing the submissions (Nilofer Merchant and Joanne Wilson are two of the judges) and then there are some cool prizes

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The Women 2.0 Editorial Staff.