Editor, Author at Women 2.0

Kate Aronowitz, Facebook’s Design Director, On Crafting A Design-Led Organization

Editor28 April 2012

When the founder is still there, the mission is still extremely present. By E.B. Boyd (Silicon Valley Reporter, Fast Company)

When Facebook first reached out to Kate Aronowitz in late 2008, the then-head of LinkedIn’s design team was pretty sure she didn’t want to move over to the social network. She was a new mom. Crazy startup hours were not part of her plan.

A conversation with Facebook VP of product Chris Cox, however, changed her mind. “We’d both just seen the movie Helvetica,” Aronowitz tells me when I go down to Facebook headquarters to meet her. Helvetica is a “beautiful, timeless, perfectly designed” font that’s everywhere and yet that most people don’t

Uncategorized0 min read

Understanding The Value Of Alliances For Entrepreneurs And Businesswomen

Editor28 April 2012

An alliance is different than a friendship in the workplace. By Joanna Lord (Director of Customer Acquisition & Retention, SEOmoz)

Over the years I’ve worked with a number of brilliant women. I’ve been fortunate to learn from them and absorb their knowledge. However, I wasn’t that good at this earlier in my career. I think back to my past jobs, and the women that I worked with, and wish I had taken the time to learn more from them.

So what went wrong? Ambition sometimes. Competitiveness others. The truth of it is early in my career I was too concerned with taking a stand on my own two feet to truly appreciate the value of someone else’s. Guess where that got me? Nowhere really. Standing alone with my own opinions... no closer to a compromise...

Uncategorized0 min read

Life, Art & Business: Argentine Artist Nadine Baurin Finds Balance

Editor27 April 2012

Argentine artist Nadine Baurin finds her balance as a Hispanic businesswoman. By Dave Howard (Mentor, Latin Business Today)

Creativity rarely goes hand-in-hand with her Hispanic business acumen. Business doesn’t interest many artists, as they would be the first to admit. But when Nadine Baurin decided 10 years ago that she wanted to do what she loved most - paint full-time - she knew she needed to be able to support herself.

To subsidize her painting, Baurin developed a Web site that allows artists to manage their creative portfolios at any time, from anywhere in the world. It also provides an online place where gallery owners can see artists’ work.

Uncategorized0 min read

Female Founders To Watch: Triple Bottom Line Business Entrepreneurs

Editor27 April 2012

This week, we look to some leading ladies in social entrepreneurship. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

Happy Arbor Day - the day where children plant trees ceremoniously around the country. Today at Women 2.0, we look to Arbor Day as a reminder to look broader at business and innovation.

The double bottom line is a business term used in socially responsible business. Upping the ante, the triple bottom line adds a third component - an awareness and responsibility for the environmental impact as well.

Here are some triple bottom line women entrepreneurs that crossed our radar - let us know

Uncategorized0 min read

Partner Event: O’Reilly Fluent Conf (May 29-31 In San Francisco)

Editor27 April 2012

Master the Web's most important technologies and explore the changing worlds of JavaScript and HTML5. At O’Reilly Fluent Conference in San Francisco May 29-31, 2012, you’ll make sense of the vast explosion of JavaScript and related technologies and take away practical skills you can apply immediately. Fluent gives developers working with JavaScript a place to gather and learn from each other. Be immersed in JavaScript and see the best of JavaScript, HTML5, and Web technologies.

Women 2.0 members save 20% with discount code "WMN20" so register here for your ticket to Fluent.

Uncategorized0 min read

Interview w/ Sarah Gray, Developer Of Should I Leave My Boyfriend

Editor27 April 2012

The app tracks your feelings over a two-week period, graphing a quantification of what you should do. By Amy-Willard Cross (Editor, Vitamin W)

If you were wondering about keeping or tossing your boyfriend, Sarah Gray has just the app for you.

Should I Break Up With My Boyfriend is a 99 cent solution to that question. Forget quizzes or boring your friends, this app tracks your feelings over a two-week period. The result is graph which quantifies what you should do — and adds a bit of custom advice. And it’s just the first of her mobile offerings.

Gray developed the original version of the app because

Uncategorized0 min read

Social Media: 13 Ways To Engage your Audience

Editor27 April 2012

Bathrooms are good places for customer engagement. QR code placement on bathroom door, maybe? By Adriana Galue (Co-Founder, Mint Consulting)

For those of us who spend most of our modern lives in front of a computer following trends, it has become very clear that social media has created a tremendous opportunity for brands to engage directly with customers. Depending on the budget, brands are now able to follow their customer base to the extent of understanding what motivates, interests and engages an individual.

When limiting budget is a concern, how do you increase

Uncategorized0 min read

Today’s High School Girls Are Tomorrow’s Mobile App Inventors

Editor26 April 2012

Watch the top 11 teams of high school girls pitch their Android apps and business plans to investors on May 3 in Santa Clara at the Technovation Challenge National Pitch Night. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

What would the next generation of high school girls build if given the chance to build the next big startup? What would their Android mobile apps look like? What would their business models look like? How would their elevator pitches to top investors in the community sound? What do the young tech-savvy inventors of tomorrow look like?

Find out for yourself on Thursday, May 3 in Santa Clara, California at the National Pitch Night for Technovation Challenge as the top 11 teams from New York, Boston, San Francisco and Los Angeles high schools compete to have their innovative smartphone apps taken to market! The event open to the public - free RSVP here.

Uncategorized1 min read

Dear Siri, Please Come To Startup.Synergy

Editor26 April 2012

Startup.Synergy is the annual event for the Citrix Startup Accelerator. By Jeremiah Shackelford (Marketing & Operations, Citrix Startup Accelerator)

I’m not sure if she’s been made an honorary mentor for Women 2.0 yet but I’m infatuated thru and thru with Siri. Smart, resourceful, awesome accent, I mean what’s not to love? I hope she comes to Startup.Synergy, and I hope you do as well.

Startup.Synergy is the annual event for the Citrix Startup Accelerator. We do early-stage corporate venturing in enterprise-focused startups. We help bridge them from seed stage to Series A or acquisition faster. Our offering in doing so is $250K, an office in Silicon Valley, and assistance in enterprise customer validation.

Uncategorized0 min read

Reaching Your End Game: Collective Success For Women Entrepreneurs

Editor26 April 2012

Instead of struggling in a silo, it’s critical to create a networked, multifaceted strategy to solving problems by sharing resources and learning about proven tactics. By Marilyn Nagel (CEO, Watermark)

The great news is that the number of women entrepreneurs continues to rise regionally, nationally, and internationally. The bad news? Not everyone successfully navigates the journey from concept to the bustling and profitable business initially envisioned.

The number of obstacles business owners and growers face can seem truly insurmountable: finding funding, getting access to the right resources, hooking great talent (on a budget!), and building the right technology platform are just a few of the problems entrepreneurs find themselves challenged with.

Uncategorized0 min read

The Art Of The Startup (May 3 In Menlo Park)

Editor26 April 2012

First-time entrepreneurs will benefit from the event "The Art Of The Startup" on May 3 in Palo Alto. By Roger Rappoport (Founder, StartUp Info & Partner, Procopio)

For entrepreneurs, deciding to form a company or become involved with a startup presents enormous challenges. Navigating around legal, fund raising and other issues can often seem overwhelming, and traps for the unwary or uninformed are numerous.

However, successfully avoiding the most common pitfalls can make a significant difference as to whether or not a company is fundable, the sources and types of capital that will be attracted, who controls the company, the economic impact on founders upon exit, and a company's likelihood of success.

Uncategorized0 min read

An Obligation To Help Each Other

Editor26 April 2012

There are so many ways to support each other – even signing up for each other’s apps and giving feedback is invaluable. We should all help each other. By Joanne Lang (Founder & CEO, AboutOne)

AboutOne would not be where it is today without the support I received early on from Philly Startup Leaders (PSL). This group of like-minded entrepreneurs gave me invaluable advice and contacts.

Gloria Bell and Tracey Welson-Rossman are key members of this organization who have given selflessly of their time, so when they invited me to speak at the Philadelphia Women in Tech Summit, I was thrilled to return the favor.

The first ever Philadelphia Women in Tech Summit

Uncategorized0 min read

Prosperity Candle’s Triple Bottom Line Approach To Business

Editor26 April 2012

We don’t hire women to make candles. We make candles to hire women. By Siiri Morley (Founding Partner, Prosperity Candle)

"Born or made?"

This was the question posed to me at the end of a panel discussion where I was speaking about my work with Prosperity Candle. The question asked whether I believed I was born or made an entrepreneur.

As I answered, I realized that I didn’t become an entrepreneur because of an inherent interest in business. I became an entrepreneur because I am a social justice and human rights activist at heart and found that business was the right tool to achieve my goals of empowering women.

Uncategorized0 min read

How Startups Really Survive (The Short And Long Of It)

Editor26 April 2012

Weathering long-distance moves, moving in with parents, long commutes, tight budgets, pregnancy... By Elizabeth Yin (Co-Founder, LaunchBit)

Last night, I was at Google on a panel talking about women in entrepreneurship. Afterwards, I chatted with an attendee about the very early days of LaunchBit.

I mentioned that one point, I'd lived at my parents' house to save money. This shocked her and she replied, "Oh...I could never do that." And that was just the beginning of all the sacrifices that many people have made in order for LaunchBit to work.

There is so much that goes on behind the scenes of a startup - beyond actually running the core business.

Uncategorized0 min read

Partner Event: David Hornik Unplugged (May 7 in San Francisco)

Editor25 April 2012

Featuring internet sensation David Hornik from Sh#t VC's Say! The talk show you've been waiting for - David Hornik Unplugged: No Question Left Unanswered wil... Read More...

Uncategorized0 min read