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What You Can Make in a 6-Hour iPhone App Intro Class

By Bess Ho (Mobile Architect, Archimedes Ventures) I regularly teach classes on iPhone development for all levels. Here are some students who took a class called "iOS SDK for Beginners", a 6-hour class held in Mountain View. The next class is on "iOS SDK for Intermediates - Design Concepts" this Saturday, May 28 in Mountain View.

Ayesha Ahmed is Co-Founder and CEO of Flocking Apps, creating iPhone and iPad applications. Ayesha had no Objective-C / iOS experience or any coding background outside of creating basic HTML pages. She took the one-day iOS SDK Development class "to get a better understanding of the technical aspects of iPhone App development. Having this coding experience has helped me develop a much deeper understanding of the complexities of the app world. At the end of the class, my teammates and I collaborated to create our first app."

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Want A Mentor? Do Your Homework First

By Nilofer Merchant (Contributing Writer, Harvard Business Review) A CEO of a software company reaches out to me recently, and asks me to take a 20-minute meeting to review his strategy/execution software. Sounds low-key, right? I put forth a requirement to do the meeting. I also implied he could show me how his software fit into a model. But he said “No, thanks”. And disappeared. I find his behavior odd, don’t you? But at one level, I don’t find it odd at all.

He was unwilling to do the homework to do a successful meeting. He had no idea what he wanted. He asked for an unrealistic timeframe to create any real value. He was simply trolling for meetings, which maybe gave him the illusion of progress, but I’m darn sure he’s not making actual progress.

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It’s All in the Family with Club ChicaCircle

By Pauline Molinari and Lynnee Jimenez (Co-Founders, Club ChicaCircle) Late Night Launching Across the Miles

It's midnight and we are on fire catching up on site content, product roadmaps and strategic partnership opportunities for our new site for crafty pre-teen girls and their moms. Despite a full day of other work, family priorities and limited sleep, we are finding our second wind as we see our passion come to life through our online village.

Lynnee and I are two sisters working virtually across the miles (Palo Alto and Mission Viejo, CA) despite traditional guidance to not launch with a family member. We have endured through life events, the departure of a friend / co-founder, and bootstrapping strains.

We've done all the "right" things needed to start a business, now only to realize how much more important it is to just move forward quickly. We're sharing our story so you can find comfort in launching your own business without a fully funded base in place and to reinforce the importance of expanding your network.

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From Ideas to Apps at the BeMyApp Weekend

By Vera Glavova (Organizer, BeMyApp WeekEnd) It’s been roughly 3 months since I stood in front of 100 strangers and hosted my first tech event. Today, some of them are my buddies and great supporters. I’m over my stage fright as I know I’ll see familiar faces next time I grab the mic and open BeMyApp Weekend.

My Addiction: Organizing Hackathons

The most rewarding thing about organizing hackathon events is the interaction with people who are capable of building on the spot from scratch. Seeing the progress of something that kick-starts as a 60-second idea pitch and 48 hours later turns into a working app is staggering and addictive, hence once I did it I was hooked. Another inspiring aspect of bringing folks with different vocations and skill-sets together is the "click". That special click one nearly hears when a few people fit so perfectly together as a team, you wonder if they have known each other forever.

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What I Learned Pitching My Startup 300+ Times in 4 Days

By Lindsey Harper (Founder, Swayable) Thanks to a Women 2.0 Founder Friday event in Seattle last November, I met some amazing women -- 3 of which I shared a house with at SXSW in Austin!

I went to SXSW to learn and to network for my startup Swayable. Prior to going, I decided I needed to have a giveaway of some sort that was an easy conversation starter so I could start conversations and practice pitching Swayable to random people vs. having to just cold start conversations with a smile and business card. Let's face it, no one is interested in talking to you randomly if you just have a business card to give them.

I looked at everyone at SXSW as potential customers and here’s what I learned:

  • Telling people I am the founder of the company actually helped a ton with credibility.
  • Telling people to try the product and send me feedback directly actually made people want to help!
  • In just one sentence, I could tell if someone gets it or not. (note that on day one at SXSW, it took me 3-4 fumbling sentences to get there)
  • I am now comfortable pitching in a wide variety of situations...
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How Do We Find, Hire, and Retain Women Developers?

By Sonia Lyris (Member, DevChix) Calling all women developers for your opinions, experiences, advice, musings, rants, anecdotes or anything else you want to tell the companies who hire women developers about how they can do this more effectively.

Please send your writings and include explicit permission for me to use your work in the final article. Write as much as you like, but remember that brevity is the soul of wit and the cat's whiskers. :)

Time frame: Accepting emails, articles, posts, etc. until the end of June 2011.

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Facebook COO Sheryl Sandberg Challenges Women to Be More Ambitious

By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) In December, TEDtalks posted Why we have too few women leaders (video) by Facebook COO Sheryl Sandberg, showing the world what a powerful, ambitious woman leader looks like.

This week, Sheryl delivered a powerhouse speech this time at Barnard's commencement. She reminded us that "women became 50% of the college graduates in this country in 1981, thirty years ago. Thirty years is plenty of time for those graduates to have gotten to the top of their industries, but we are nowhere close to 50% of the jobs at the top. That means that when the big decisions are made, the decisions that affect all of our worlds, we do not have an equal voice at that table." Sheryl challenged women to be more ambitious. She encouraged the young women to stay in the game -- "If all young women start to lean in, we can close the ambition gap right here, right now, if every single one of you leans in. Leadership belongs to those who take it. Leadership starts with you." She reminded women to "take a page from men and own their own success."

This is the same point Lesa Mitchell made in women entrepreneurs are trapped in glass walls -- that "womens’ startups under-perform on key measures of growth. Comparatively, few of them even grow to $1M per year in revenues. Very few build or hire on the kind of scale that can boost a region’s economy, let alone show up on the national radar screen." The takeaway? Think bigger than you currently do, then think even bigger, whether it's a bigger market opportunity or bigger scope.

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The False Choice Between Babies And Startups

By Zuhairah Scott Washington (Contributing Writer, Forbes Woman) Two years ago, I left a successful career as the youngest regional vice president at a private equity firm with $20B in AUM, to pursue my dream of becoming an entrepreneur. At the time, I didn’t have a “killer idea” so I joined a startup as a way to cut my teeth in the industry. In the ensuing months, I met with everyone and read everything that I could get my hands on about how to be successful as a startup tech entrepreneur.

During this process I came across a blog post by Paul Graham, prominent investor and co-founder of Y Combinator, which gave advice to “would be” entrepreneurs like myself. The ingredients for success? 1) A great idea, 2) great people, and 3) a product that customers actually want. When I got to the bottom of the post I found the following footnote that read:

[2] One advantage startups have over established companies is that there are no discrimination laws about starting businesses. For example, I would be reluctant to start a startup with a woman who had small children, or was likely to have them soon. [emphasis added] But you’re not allowed to ask prospective employees if they plan to have kids soon…Whereas when you’re starting a company, you can discriminate on any basis you want about who you start it with.

While its common knowledge among career savvy women that we often have to prove that we are “in it to win it,” so to speak, I was surprised to see this advice given so matter-of-factly without noting any further mitigating factors a “reluctant” founder might consider when contemplating starting a company with a woman who was, or desired to become, a mother. Especially since Graham himself did successfully start a startup (Y Combinator) with a woman who was of child bearing age and who subsequently became a mother, albeit a few years later.

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Partner event: O’Reilly Velocity 2011

O'Reilly Velocity Conference happens June 14-16, 2011 at the Santa Clara Convention Center in Santa Clara, CA. Join us for 3 days of intensely practical training, illuminating case studies, and strategies for building a culture of high performance & reliability, delivered by the best in the business. Velocity 2010 sold out, so sign up now to reserve your place at the premier event for web performance and operations education. The Velocity Conference provides you with real-world best practices for optimizing your web pages, specifically the performance of Ajax, CSS, JavaScript, and images. Even sites that had already been optimized can benefit, making for both a better customer experience and bottom line.

Women 2.0 members save 15% with discount code "vel11wmn". Register now.

We're giving away a FREE ticket to O'Reilly Velocity conference - let us know why you should get the full conference pass below in the comments. Be sure to leave an email address.

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Ideas for Ed Tech Entrepreneurs: Creating Scalable Business Models & Team Compensation Plans

By Emily Goligoski (Contributing Writer, Women 2.0) Educational tech startups, take note: while your accomplishments in both social benefits and development breakthroughs may be massive, you have quite a few calls to make about financial and employee reward models on your way there. Such was the takeaway at “Inside the Entrepreneur’s Studio,” a breakout at the New School Venture Fund Summit this week. Words to the wise included:

Decide whether to operate for profit or not-for-profit (do note that these are different structures and don’t just refer to your first year performance). Greg Gunn, co-founder of education software company Wireless Generation, asked entrepreneurs to consider whether private or foundation capital will be more attainable based on their missions. Gunn had to consider which would allow his company to bring on the technical talent it needed when is started to build larger data systems. “Programmers are used to being compensated with equity packages and significant salaries,” he reminded participants. What to do? Figure out what else—including valuable industry introductions and merit-based rewards--to offer employees when cash isn’t as readily available as you might like.

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Market Test Your Internet Business with Landing Pages

By Elizabeth Yin (Co-Founder, LaunchBit) Landing page tests are one of the easiest ways to do market testing on a business idea without even having a product, AKA getting online customers without coding.

I'm thrilled that more web startups are using landing page tests to validate their business ideas, but the tactical details of how to build a landing page, market it, and then analyze how it went are often mysterious to new entrepreneurs.

Here are some of the best practices we've learned along the way in running these kinds of tests:

For more tips and resources on starting a web business without coding, visit LaunchBit.

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The Women 2.0 Editorial Staff.