Editor

article placeholder

CloudFlare Co-Founder Michelle Zatlyn on Raising Series B for Her Infrastructure Startup

By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) Women 2.0 talks to CloudFlare’s Michelle Zatlyn about co-founding an engineering company. CloudFlare announced raising $20M Series B last week. Michelle Zatlyn: Opportunities can happen at anytime, any place. I was at grad school getting my MBA, and my classmate was telling me about what he was doing before business school which involved tracking spammers online. He said one day they’d like to do more with it, and I said let’s solve that bigger problem now —- and we started to do it.

... Read More...
article placeholder

From Siberia to Silicon Valley: Wanelo’s Deena Varshavskaya Shares Five Startup Lessons Learned

By Deena Varshavskaya (Founder & CEO, Wanelo) I like to think that my entrepreneurial training started when I was born in the far east of Siberia, Russia -- one of the coldest places on Earth where humans live (see #5 on this list). My family had been adventurous enough to willingly move to Siberia for the extra opportunities the region offered.

I moved to the US when I was 16. Right after college, I started working on my first startup -- an online directory of actors on video. Like any other problem I've ever wanted to solve, this one was motivated by a personal pain. At the time, I produced

... Read More...
article placeholder

Partner event: Mobile 2.0 Conference (September 1 in San Francisco)

The MOBILE 2.0 Conference is a one-day event on September 1, 2011 in San Francisco. MOBILE 2.0 brings together experts and thought leaders from all aspects of the mobile ecosystem, including startups, investors, mobile carriers, device manufacturers, and mobile application developers and web technologists. MOBILE 2.0 is proud to support Woman 2.0. For a special discount to Mobile 2.0 Conference, please email us at [email protected].

... Read More...
article placeholder

Build, Market and Measure – In Parallel

By Elizabeth Yin (Co-Founder, LaunchBit) First-time web entrepreneurs often tell me "Oh we're moving really quickly, we're launching in just 6 months." Terrible flashbacks go past my eyes -- A couple years ago, I remember saying the exact same thing to myself.

The trouble is that product traction isn't just about getting a product out the door.

Your biggest competitor isn't any company or individual -- It's time. It's in the duration you have before you run out of money, morale, and the enthusiasm your significant other/family has for your endeavors.

... Read More...
article placeholder

Internships in Startups, Entrepreneurship for Women

By Karen Zeller (Contributing Writer, Women 2.0) Women in all phases of their career decide to strike it out on their own and become entrepreneurs. For those who discover this path while they are still in college or graduate school, internships that involve entrepreneurship can be invaluable early experiences.

The co-founders of InternMatch provide advice for those women seeking internships involving entrepreneurship:

Women 2.0: What hiring trends are you seeing

... Read More...
article placeholder

Agile Productivity Tips for Entrepreneurs & Developers

By Samantha John (Engineer, Pivotal Labs) A few months ago, I attended the TechCrunch hackathon in NYC. I expected an intense all-night session where programmers would crank out crazy amounts of code at top speed. As it turned out, my assumptions were far off from reality. Walking around the room there was conspicuously more Redditing than programming on my fellow hackers' screens.

As it turns out, developers goof around. A lot. It's understandable. Everyone procrastinates and it's even more difficult to focus when your job is the internet. The result is that programmers

... Read More...
article placeholder

VC-Funded Gobble Holds Recipe For Team Success

By Ooshma Garg (Founder & CEO, Gobble) Building Gobble has been the ride of a lifetime. In just six months, we have enjoyed a number of early successes: fundraising $1.2M from top Silicon Valley investors, launching on the front page of The San Francisco Chronicle, and seeing happy repeat use of the service from families and companies around the Bay Area. So what's in our secret startup recipe?

We live and die by 5 core values that have helped us get this far and will now keep us charging into the future.

... Read More...
article placeholder

5 Startup Lessons Learned from EcoBold

By Steffany Boldrini (Founder, Ecobold) My startup Ecobold is the “etsy” for natural, non-toxic and sustainable products. We highlight one seller a day with a large discount.

I always wanted to build a marketplace where people could find the best products for their health. It shocks me that so many things in our shelves have ingredients that can cause cancer, autism, ADD, developmental toxicity, in between other things. I knew that there were sellers out there making fantastic products that are safe for our health and our families, so here we are.

I’ll share five tips that I’ve learned while building Ecobold

... Read More...
article placeholder

Technical Learning Styles For Shy, Practical People

By Sumana Harihareswara (Contributing Writer, Geek Feminism) I just ran across Karen Rustad’s “How to teach programming: shy, practical people edition”.

She cared more about making practical things than about what she perceived as “coding,” so her early technical life centered on HyperCard and making webpages, rather than boring faffing about with “mathematical curiosities.” Finally she came across a project she wanted to help, and scratching that itch meant learning more programming:

... Read More...
article placeholder

Startup Quote: Wendy Tan White on Building a Successful Startup

Wendy Tan White quote"Sustaining a successful business is a hell of a lot of work, and staying hungry is half the battle."-- Wendy Tan White (Founder & CEO, Moonfruit)

Wendy Tan White founded the design-led DIY website builder Moonfruit for total design control.

She is on the frontpage of StartupQuote today!

Wendy also serves as a Mentor at 500 Startups and Astia, and was a Contributing Writer for Women 2.0.

Wendy wrote the popular post Never Been a Better Time for Women Entrepreneurs for Women 2.0 earlier this year.

... Read More...
article placeholder

FounderDating: How I Found My Co-Founder

By Elizabeth Knopf (Co-Founder & CEO, Sorced) After quitting my job and starting Sorced, I spent a few months validating my business concept by creating the product mockups and doing customer development. However, I needed to actually build it!

I first spent time trying to build it myself leveraging open source tools, applying my skills from a single CS class, and trying to be an autodidactic coder. My delusions of coding grandeur quickly subsided and realized that I was not going to hack it.

... Read More...
article placeholder

Help Crowdfund a Multiplayer iOS Game for Girls

By Elizabeth Boylan (Game Artist, iOS Developer and Founder, VectorBloom) My indie game development startup VectorBloom Technologies has been designing and developing apps for iOS since November of 2009. I've personally designed, developed, co-developed, and released some dozen iPhone Apps over the past 2 years.

When I decide on a game concept that I want to embark upon, it's a game that I feel will inspire others through its beauty and game play. It also has to be fun enough to play with my biggest critic, my daughter, while hopefully I mirror to her that she can be and do anything her heart desires by following the conviction of her dreams.

... Read More...
article placeholder

Meet Australia’s Female Tech Pioneers Sonja Bernhardt, Kate Kendall and Magda Walczak

By Michelle Hammond (Contributing Writer, StartupSmart) Peruse images of the founders of the world’s leading tech start-ups and you’ll probably notice a few common features -– youth, casual attire and, tellingly, male. From Mark Zuckerberg at Facebook to more locally Mark Harbottle at 99designs, the web space remains a sea of testosterone. But is that dominance beginning to change?

When it comes to Australian start-ups in all sectors, female entrepreneurs are in the lead, with research revealing women launched almost twice as many new firms as men in the past 12 months.

... Read More...
article placeholder

Budding Techies Spend Their Summer at App Camp

By Ellen Lee (Contributing Writer, San Francisco Chronicle) Samantha Johnson won't have a sunburn or mosquito bites to show for her time at camp this summer.

But the 11-year-old will take home something else - an iPhone app called "Cupcakes vs. Bunnies" that she developed herself. Samantha spent last week on the Stanford campus sitting at a flat-screen computer, shoulder to shoulder with her fellow campers, learning the fundamentals of designing a game app for the iPhone and iPad.

... Read More...

Editor

The Women 2.0 Editorial Staff.