New Women 2.0 partner EZebis has a wealth of information to share between founder and startup coach Pemo Theodore and the technologists and entrepreneurs she interviews in the name of helping “win the venture game for women.” In this conversation, Theodore spoke to Patricia Nakache (General Partner, Trinity Ventures) about how investors and founders are leveraging the time that women spend on social networks.

Patricia speaks to the explosive economic activity being generated by women online and identifying those companies that are developing products and services around their needs. She says she doesn’t treat female founders differently than male ones, but in both looks for relevant domain expertise, the drive to surround themselves with great people, and the ability to create innovation solutions. Read the full interview transcript on EZebis and watch for additional advice from those who have been there.