By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)
Earlier this year, Women in Wireless selected a panel of women founding and leading wireless startups. From commerce to location-based services, these women-founded startups have high powered innovation in common.

From technical woman leader Asa Kalavade of Umber Systems to mobile marketing guru Maya Mikhailov of GPShopper, here are some amazing founding executive women from the Startup Powerhouse Women Executive panel at this year’s CTIA Wireless conference:

Asa Kalavade (Founder & CTO, Umber Systems)
Asa founded Umber Systems, a mobile data analytics company providing visibility into mobile data usage. In July 2011, Umber merged with Ground Truth, raising $8M in funding.
Stephanie Boyle (Co-Founder, Rogue Paper)
Stephanie works at the intersection between mobile, entertainment, user experience, design and media. She founded Rogue Paper to produce integrated mobile experiences.

Heidi Lehmann (Co-Founder & CEO, MoxieQ)
Heidi founded MoxieQ, where “Queer Eye” tastemakers connect with style-seeking women. Prior, Heidi was a co-founder of Third Screen Media, a mobile ad platform acquired by AOL in 2007.

Maya Mikhailov (Co-Founder & Vice President, GPShopper)
Maya co-founded GPShopper, a mobile marketing company focused on using wireless and location technologies to connect consumers with local retail stores and brands.

Tracy Kobeda Brown (Founder & CEO, Evil Genius Designs)
Tracy spun-out her company Evil Genius Designs from the Entertainment Technology Center at Carnegie Mellon University to create unique, engaging mobile experiences.