“At every camp we bring on instructors and helpers – usually about 40 Best Buy employees per camp – who are local employees and get to work with kids and people from their own communities,” Moira Hardek says.
By Ann Bednarz (Contributor, Network World)

“Technology is great, but what happens if more of our innovators are women? Or come from economically disadvantaged areas?” says Moira Hardek, who’s senior manager of Geek Squad Academy. “The tech field as a whole definitely needs a different point of view, it needs new innovators, and it needs its innovators to look different from the innovators we’ve seen in the past.”

To put on the camps, Hardek works year-round with a core team of six people who create content and plan the logistics of each venue. During the summer months, she adds another 10 to 12 field employees who travel with the team and help run the camps. In addition, at each camp location, Best Buy and Geek Squad employees join in and volunteer their time to work with the kids.

“At every camp we bring on instructors and helpers – usually about 40 Best Buy employees per camp – who are local employees and get to work with kids and people from their own communities,” Hardek says.

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