By Emily Goligoski (Contributing Writer, Women 2.0)

“You should all become entrepreneurs, but not because it’s easy.”

When Women 2.0 heard Michelle Zatlyn’s advice based on her experience co-founding website protection service CloudFlare, we were excited to share her straightforward words.

Zatlyn emphasizes the importance of creating a service that actually solves a problem and surrounding yourself with people who will support you even if your undertaking isn’t an immediate success.

The conversation was recorded and shared by FounderLY (Founder Like You), a new Women 2.0 partner that aims to capture and crowdsource videos of technologists as they launch organizations. Visitors to the In Conversation channel and FounderLY will see more questions and answers with female founders in upcoming weeks, and please send your thoughts on other entrepreneurs you’d like to see included.