Female Founders To Watch: Shop XX This Holiday Season From Women-Led E-Commerce Companies

Support women entrepreneurs building high-growth ventures online! By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

Women are still missing at the top levels of business. From executive positions to boardrooms, women are missing from the top levels of businesses we shop at.

It always frustrates me to look at a beloved clothing companies' website to find that the entire board of directors and founding team are consists of men. This makes me wonder if women's roles today still exist as merely consumers, or also as producers, leaders, executives or CEOs? Do women have power at the highest decision-making points in a business and reap profits when the business does well?

Well, today we'd like to share a list of female-founded e-commerce companies that you can shop from for the holiday season - and feel good knowing you are supporting women-founded, women-led companies that will one day have its own NYSE ticker symbol. Aim for the stars!

Alison Pincus (Co-Founder & Chief Partnership Officer, One Kings Lane) Carving a rich niche in the flash sale industry, Alison Pincus brings designer goods into working women's homes with One Kings Lane. Learn how to decorate your office like her creative San Francisco office. Follow Alison on Twitter at @AliGPincus.
Jennifer Fleiss (Co-founder and President, Rent The Runway) If she could describe herself in one brand, Rent The Runway co-founder Jennifer Fleiss would be "Lululemon – it’s athletic with an edge." She is currently the President of the designer dress rental company. Follow Jennifer on Twitter at @Jenny_RTR.
Jennifer Hyman (Co-Founder & CEO, Rent The Runway) The "Netflix for designer dresses" - Rent The Runway, founded by CEO Jennifer Hyman, recently raised $20M, reaching a total of $51M in VC to date. Speaking of, take a look at what RTR members are wearing on their dates. Follow Jennifer on Twitter at @Jenn_RTR.
Megan Gardner (Founder & CEO, Plum District) Daily offers for moms abound at CEO Megan Gardner's Plum District. A month ago, she revealed some big news on the Plum District blog - she is currently expecting her first baby! Plum District has raised $30.5M in venture funding. Follow Megan on Twitter at @mgardnernd.
Michelle Lam (Co-Founder & CEO, True&Co) Lingerie subscription company True&Co, founded by Michelle Lam, offers holiday gifts along with the perfect bra for you (take this quiz). Save 20% off at their website until year's end with discount code "WOMEN20. Follow Michelle on Twitter at @trueandcompany.
Susan Feldman (Co-Founder & Chief Merchandising Officer, One Kings Lane) Working mom Susan Feldman found that the only time she had to shop was at night at home online, and realized there was valuable in flash e-commerce sales so she started One Kings Lane, now backed by $63M in venture funding. Follow Susan on Twitter at @Susankfeldman.

Note all these venture-capital funded women entrepreneurs have one thing in common - venture capitalist Aileen Lee.

Women 2.0 readers: What is your favorite female-founded e-commerce company? Let us know in the comments below.

Angie Chang is Editor-in-Chief and Co-Founder of Women 2.0, a media company offering content, community and conferences for aspiring and current women innovators in technology. Our mission is to increase the number of female founders of technology startups with inspiration, information and education through our platform. Previously, Angie held roles in product management and web UI design. Angie holds a B.A. in English and Social Welfare from UC Berkeley. Follow her on Twitter at @thisgirlangie.