Changing from one industry to another. Changing from one discipline to another. Changing from small company to big company. By Cindy Alvarez (Director of User Experience, Yammer) It takes a lot of energy and courage to make a change away from something you know to...
“Validate your assumptions about how you’re going to make money now.” By Heather McGough (Associate Producer, FailCon) I interviewed Cindy Alvarez, a talented product manager who turns understanding the customer into competitive advantage. She is a regular...
By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0) At A Field Guide To Female Founders, Influencers & Deal Makers is a list of product managers: “Behind every good product is a good product manager. It has been said that there are no exceptions....
By Cindy Alvarez (Head of Products and Customer Development, KISSmetrics) “Isn’t customer development just product management?” “You don’t really need product management if you do customer development right.” “Customer development is fine for startups with no process,...
By Cindy Alvarez (Head of Products and Customer Development, KISSmetrics) Whatever people say they will pay for it is wrong. If someone says, “I wouldn’t personally use it, but I bet other people would”, no one will use it. The answer to any question that...