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11/05/12 | Uncategorized

Is This What A Business Woman Looks Like? (Hint: There Is No Cookie Cutter)

Successful women ask for what they want, and more importantly, give themselves what they need.
By Blake Landau (Founder, Artemis)

If you would have asked me to create what I thought a successful business woman looked like when I was 15 years old, I would have drawn something similar to what we see in the stock photo images we see on websites.

She would be angular and slim, in a tight fitting black suit, high heels, pearls and stockings. She’d be standing, hunched over the desk with one hand down on the table looking ready to pounce.

If you Google “business woman,” you get something somewhat similar to what I describe.

Although in reality (according to Google image results) she has dark hair, glasses and a black suit with a white collar (something you might find a hostess wearing at a nice restaurant). She generally has her arms folded over her chest or her hand on her chin. She’s always smiling.

What I’ve come to realize is there’s no one size fits all business woman look.

The one defining characteristic among all business women is resilience. They keep getting back up no matter how many times they fall down. From what I can tell, when we fall – we eat dirt and look for ways to clean ourselves up without making it anyone else’s burden.

Get out of the building and meet with other career women.

The more I “get out of the building” and meet with other women in my community, the happier I am. The more I realize that there is no cookie cutter “business woman” that exists.

I learn that really successful women ask for what they want, and more importantly, give themselves what they need. They put themselves first. That is how women go on to create hugely successful careers.

This post was originally posted at Artemis.

Women 2.0 readers: What did you think a “business woman” looked like when you were growing up? Were you right? Let us know in the comments.

About the guest blogger: Blake Landau is the founder at Artemis. She is a blogger, speaker and consultant who has worked with brands such as Verizon Wireless on social media, branding, public relations and marketing. She started her career in customer strategy building Customer Management IQ, a social networking site and online business publication. She loves her running, book clubs and living in the San Francisco Bay Area. Follow her on Twitter at @BlakeLandau.

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