QR codes can direct customers to your business Facebook or Twitter, or a PayPal Buy Now button.
By Carrie Chitsey (Founder & CEO, 3Seventy)

If you are going to use QR codes for business, you need to have a plan for using QR code marketing effectively. I would suggest that you have a specific plan about where you are going to direct prospective customers who scan the QR codes with their smart phones to get the maximum benefit from this type of marketing effort.

A number of companies use their QR codes in advertising to direct customers to their website, but this is not the only way you can put the special barcodes to good use. They can also be used to direct customers to your business Facebook or Twitter page.

Depending on where the QR codes are placed, I can see that it may make sense to link to Google maps so that customers can find your brick and mortar location quickly and easily.

If you want to use your QR codes to generate sales quickly, consider linking them to a PayPal Buy Now button. You may want to consider this strategy if the QR code advertising appears on your website or another location where it is likely to be seen by motivated buyers.

Another interesting innovation for QR codes is that when the code is scanned, a text message is opened on the customer’s cell phone, which is ready to forward to a number of his or her choice. These handy codes can also be used to provide customers with downloadable mobile coupons, a link to a video or any other location online.

With this variety of applications, QR codes can be an important part of your business mobile engagement platform.

This was originally posted at 3Seventy’s blog Post.

About the guest blogger: Carrie Chitsey is the Founder and CEO of 3Seventy. She been a serial entrepreneur in many sales, marketing and technology ventures. Carrie brings the pragmatic experience of working for the Big 5 Consulting Firms and the vision of a forward thinking, “out of the box” entrepreneur. She has received a Six Sigma Green Belt and is certified in multiple technologies such as Avaya, Siebel, Nortel and others. She serves on the board of several charity organizations in Texas.