Are You A/B Testing Your Designs? Quantifying Design Success

Are You A/B Testing Your Designs? Quantifying Design Success

By Laura Klein (Principal, Users Know) The other day, I posted something I strongly believe on Twitter. A few people disagreed. I’d like to address the arguments, and I’d love to hear feedback and counter-arguments in the comments where you have more than 140...
Know Your Users: Beautiful Art Needs Beautiful Apps

Know Your Users: Beautiful Art Needs Beautiful Apps

By Sian Morson (Founder & CEO, Kollective Mobile)   I have always been in love with technology and I have always been independent. Together, those two things have brought me to where I am today –- CEO and Founder of Kollective Mobile, a mobile development...
Damn The Metrics, Full Speed Ahead!

Damn The Metrics, Full Speed Ahead!

By Ellen Beldner (Director of User Experience, Groupon) A/B testing is useful, important and a valuable part of the software production process. Note that I didn’t say part of the “design” process. You can use A/B testing to compare two radically...