Google beefs up their social efforts with acquisition of social marketing startup Wildfire Interactive today.
By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)
Google declared on its blog today that they will be “sparking better conversation with Wildfire”, announcing the acquisition of social marketing startup Wildfire Interactive today. Wildfire was co-founded by Victoria Ransom and Alain Chuard (both pictured).
In an interview, Victoria talked about growing up on a farm in New Zealand “in the middle of nowhere”. She caught the entrepreneurship bug and in the midst of her second or third company, she realized that even as a business person without technical skills, she wanted to create an online platform to scale the social media marketing efforts for everyone. Wildfire Interactive was born.