By Sheba Najmi (Participant, Founder Labs) In Part 1, I had touched on various challenges that beset qualitative user research… which brings me to some how-to’s and good practices to help with most customer research. 11 tips for getting the most out of...
By Sheba Najmi (Participant, Founder Labs) Customer research really is an art. I’ve seen fewer than a handful of excellent user experience researchers who have an innate knack for it. Unfortunately, more often than not, qualitative research is muddied by: users...