How a DNA art startup spawned an entirely new company selling gene-based health and wellness assessments to body builders.
Tag Archive: Pivoting
Editor’s note: Jessica Bishop was a 2010 PITCH finalist – Apply for the PITCH NYC Startup Competition by August 31, 2012 for your chance to present onstage in November at our conference.
By Jessica Bishop (Founder, Klink Mobile)
Feeling low on energy working on your startup? Maybe you just need to move in a new direction.
In 2010, I was the CEO and co-founder of Prepay Nation, a company that made international mobile money transfers possible though technology integrated with top-up machines housed in brick-and-mortar establishments. It was my job to check in on how the top-up technology was functioning and how customers were responding so that I could steer the company in the right direction. Consequently, I spent a lot of time traveling