Tag Archive: Mauria Finley

  1. 4068093834_09723560bb_z
    by Jessica Stillman

    The Secret to Our Success: Hiring Moms

    Mauria Finley learned the value of recruiting moms from stints as an executive at eBay and PayPal. Now she’s putting that insight to use at her new startup Citrus Lane – and it’s paying off big time.

    By Mauria Finley (CEO & founder, Citrus Lane)

    In recent weeks, two news stories from prominent business leaders have captured widespread attention: Marissa Mayer’s decision to eliminate certain flexible work policies at Yahoo! and the publication of Sheryl Sandberg’s new book, Lean In. Both topics have ignited debate about working mothers, specifically what they need to do to succeed and how corporate policy can help or hinder their career growth.

    At Citrus Lane, we have a very simple perspective: We are succeeding because we’re hiring moms, not despite hiring moms.

  2. Freada-Kapor-Klein
    by Angie Chang

    12 Women Entrepreneurs To Watch In Kapor Capital’s Portfolio

    Meet the female founders in the Kapor Capital portfolio.

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    Not only will Kapor Capital provide 10 scholarships for women of color to attend the upcoming Women 2.0 Conference on February 14, they have a portfolio of 70 companies they have invested in to generate economic value and positive social impact. Of the 70 early-stage companies listed on their website, 12 have female

  3. citrus-lane_-example-boxes
    by Angie Chang

    Greylock-Backed Citrus Lane Helps Parents Discover "Best Of" Products For Little Ones

    This article has been syndicated from TechCrunch.

    By Leena Rao (Writer, TechCrunch)

    The dawn of subscription commerce has spawned a number of startups in technology including Birchbox, Kiwi Crate, Babbaco and many others.

    Citrus Lane is one of the latest startups to tackle the model, which sends a box of kiddie goodies to members each month. The startup is focused on parents as the client, and aims to help moms and dads discover interesting and ‘Best Of’ products for those expecting babies, as well as for newborns to three-year-olds.

    Each month, Citrus Lane will send parents a box

  4. 315455560_e48c8a6459_z
    by Angie Chang

    In Search of the Right Co-Founder (Finding Ms. Right)

    By Karen Zeller (Contributing Writer, Women 2.0)

    This is the first in series of three advice articles with Mauria Finley, Founder and CEO of Citrus Lane, a social ecommerce company dedicated to new (and experienced) parents.

    As a former eBay executive, Mauria Finley exudes the enthusiasm and passion you would expect of someone who has dedicated years to consumer ecommerce.

    Her new Mountain View based company, Citrus Lane, has raised over a million dollars in angel and VC funding