6 Ways to Build a Customer-Centered Brand and Why It Matters

6 Ways to Build a Customer-Centered Brand and Why It Matters

29 January 2014 | Uncategorized

It might sound obvious, but your customers are your business – which is why building a brand around them is vital. By Masha Kubyshina (Managing Director, Yellow & Young Agency) Your product might have great and even unique features. Your price might be better than...
Time for Marketing-Phobic Founders to Get Real!

Time for Marketing-Phobic Founders to Get Real!

8 January 2014 | Uncategorized

A veteran of both the Bay Area and Spanish startup scenes urges founders to stop waiting for their products to magically sell themselves.  By Masha Kubyshina (Managing Director, Yellow & Young Agency) Having talked to many entrepreneurs and small business owners...
15 Customer Acquisition Tips for Startups

15 Customer Acquisition Tips for Startups

4 December 2013 | Uncategorized

Need to find your first customers? Here’s more than dozen tips on how to get them.  By Masha Kubyshina (COO & Co-founder, Wine Methods) How to get the first customers for startups is one of the most challenging and captivating topics. Having worked in...