An ex-frat boy says his research upends the conventional wisdom on marketing to women. Do we believe him? By Jessica Stillman (Editor, Women 2.0) What do women want? The hoary, old joke that this is an incredibly difficult question to answer has launched at least one...
Consumers are cooling to the Groupon approach. Website traffic for Steals.com grew 9% this May and June over last year compared to a 10% decline for Groupon. By Geri Stengel (Contributor, Forbes) Jana Francis and Rett Clevenger launched Steals in April of 2008, well...
