We had a grand vision for the company and I believed in Daniel’s ability to execute from the technical side of things and mine to develop a business around it.
By Erica Brescia (CEO, BitRock)
One of my first lessons in business came at about the age of 5 after tiring of selling lemonade and bags of baby carrots out of our makeshift stand in my driveway in northern California. My best friend and I decided to try something a little more inventive. We caught a slew of tadpoles in a nearby pond and launched our tadpole stand. Sadly, there were no takers. My father, an entrepreneur himself, took this opportunity to explain the basics of supply and demand.
The desire to start and build my own company has always been a constant in my life. The challenge that I had was that I wasn’t sure exactly what kind of company I wanted to start.