Why AboutOne Uses Gamification

Why AboutOne Uses Gamification

Gamification technology was something we could harness to benefit our users; adding a game element instantly brought the fun! By Joanne Lang (Founder & CEO, AboutOne) The Deloitte annual Tech Trends 2012 study reported the latest figures on who plays social games...
An Obligation To Help Each Other

An Obligation To Help Each Other

There are so many ways to support each other – even signing up for each other’s apps and giving feedback is invaluable. We should all help each other. By Joanne Lang (Founder & CEO, AboutOne) AboutOne would not be where it is today without the support I received...
Startup Founder Life: Breaking Free From Fear Of Failure

Startup Founder Life: Breaking Free From Fear Of Failure

I’ve heard Arianna Huffington refer to fear of failure as the obnoxious roommate in her head. By Joanne Lang (Founder & CEO, AboutOne) As a startup founder, I’ve come to expect new and interesting experiences on a regular basis. It’s part of what makes being an...
Notes From CEO Joanne Lang: Presenting At Founder Friday

Notes From CEO Joanne Lang: Presenting At Founder Friday

By Joanne Lang (Founder & CEO, AboutOne) A couple of weeks ago I received an email from a friend Ellie Cachette, CEO of ConsumerBell (one of AboutOne’s strategic partners) asking me if I was interested in being a presenter at the Women 2.0 Founder Friday in New...