Tag Archive: Joanne Lang

  1. Joanne-with-app
    by Angie Chang

    Why AboutOne Uses Gamification

    Gamification technology was something we could harness to benefit our users; adding a game element instantly brought the fun!

    By Joanne Lang (Founder & CEO, AboutOne)

    The Deloitte annual Tech Trends 2012 study reported the latest figures on who plays social games online. Their results were surprising to some, but validating to the rest of us.

    The average online gamer is a 37 year old woman. The articles that came out after the study portrayed this gamer as compulsively tending to an imaginary Farmville crop on Facebook.

    What they missed was what I saw – these gamers are Moms.

    When I created AboutOne, my goal was to help moms

  2. witsphl3-copy
    by Angie Chang

    An Obligation To Help Each Other

    There are so many ways to support each other – even signing up for each other’s apps and giving feedback is invaluable. We should all help each other.

    By Joanne Lang (Founder & CEO, AboutOne)

    AboutOne would not be where it is today without the support I received early on from Philly Startup Leaders (PSL). This group of like-minded entrepreneurs gave me invaluable advice and contacts.

    Gloria Bell and Tracey Welson-Rossman are key members of this organization who have given selflessly of their time, so when they invited me to speak at the Philadelphia Women in Tech Summit, I was thrilled to return the favor.

    The first ever Philadelphia Women in Tech Summit

  3. WEFnetworking-e1333393334756
    by Angie Chang

    CEO Notes From Presenting At The Women Entrepreneur’s Festival

    Notes from the Womens Entrepreneurship Festival.

    By Joanne Lang (Founder & CEO, AboutOne)

    Did you know that women invented the cooking stove, refrigerator, dishwasher and ironing board? As well as the Apgar test, the circular saw, Scotchgard, fire escapes, liquid paper, the windshield wiper, the life raft, and the first software for computing? Women have always been change makers.

    The festival started with a keynote from Arianna Huffington. She was tall and extremely funny – much more than I expected. Her speech was incredibly motivating with a focus on real life issues and the personal obstacles women face.

  4. 5486640612_59ccec967d_z
    by Angie Chang

    Startup Founder Life: Breaking Free From Fear Of Failure

    I’ve heard Arianna Huffington refer to fear of failure as the obnoxious roommate in her head.

    By Joanne Lang (Founder & CEO, AboutOne)

    As a startup founder, I’ve come to expect new and interesting experiences on a regular basis. It’s part of what makes being an entrepreneur so exciting.

    Not long ago, James Logan, Program Director for the Chester County Chamber of Business & Industry, asked me to be the keynote speaker at their Annual Small Business Dinner. I’d never given a keynote before, and like many people, I find public speaking a bit unsettling. However, another wonderful aspect of being an entrepreneur is the amazing support I regularly receive

  5. woman2.0-3b-300x199
    by Angie Chang

    Notes From CEO Joanne Lang: Presenting At Founder Friday

    By Joanne Lang (Founder & CEO, AboutOne)

    A couple of weeks ago I received an email from a friend Ellie Cachette, CEO of ConsumerBell (one of AboutOne’s strategic partners) asking me if I was interested in being a presenter at the Women 2.0 Founder Friday in New York. I am very proud to be a member of Women 2.0 and the work they do, so I changed my schedule to be there.

    Women 2.0 hosted six global Founder Friday networking mixers for women entrepreneurs and their friends on Friday, February 3, 2012 in San Francisco, Silicon Valley, Los Angeles, New York

  6. 6752228397_a6c71e3d3a_z
    by Angie Chang

    Startup Lessons Learned At The 2012 Consumer Electronics Show

    By Joanne Lang (Founder & CEO, AboutOne)

    I spent the last week in Las Vegas, promoting the announcement of AboutOne’s latest release at the Consumer Electronics Association’s (CEA) 2012 International Consumer Electronics Show (CES).

    We chose to attend CES for our announcement because it’s the world’s largest consumer technology tradeshow and attracts the “who’s who” of the technology industry. This conference provided us with myriad opportunities to connect with traditional and new media, potential partners, and prospective customers. As I wait for my red-eye flight home, I want to share my lessons learned about being an exhibitor at this amazing event.

  7. 7005544517_ca2db439d6_z
    by Angie Chang

    Five Lessons Learned From Raising Series A For My Startup

    By Joanne Lang (Founder & CEO, AboutOne)

    It’s been an amazing journey to get AboutOne where it is today. Through the process of developing an award winning app and raising an over-subscribed Series A with lead investors Golden Seeds, I’ve navigated quite a few hurdles and learned many lessons while juggling my roles as tech start up founder and mom to my four young boys.

    As I celebrate the closing of my first series A funded by Golden Seeds and MAG, I thought I would give you a sneak peak at five lessons I’ve learned about the funding process.

  8. 364x518xMom-1946.png.pagespeed.ic.26emCLReBH
    by Angie Chang

    A Different Look At Startups (Vs. Penelope Trunk)

    By Joanne Wilson (Blogger & Angel Investor, Gotham Gal)

    Penelope Trunk’s post titled “Stop Telling Women to do Startups” made the rounds this weekend. This is not the first time that we have heard from Penelope and I am sure it will not be the last. As I sat down to write my thoughts on her post and others comments, I chuckled to myself as I read the Editors note: Her opinions are her own. Well…they sure as hell are.

    She does get one thing right from the very beginning of her post; Clearly, women have a choice.

  9. dream-jobs-joanne_lang18-ma
    by Angie Chang

    Joanne Lang, About One, Woman Entrepreneur

    By Joanne Wilson (Blogger & Angel Investor, Gotham Gal)

    How can you not be blown away when you speak to a woman who has four boys under seven years old who has set out to create a company around cloud technology for families and moms? Having four kids under seven years old is an enormous task in itself but creating a start-up among the chaos is not only impressive it is inspiring. I literally did a little diligence to make sure that Joanne was the real deal but rest assured…she is. But lets go back to the start.

    Joanne grew up in Manchester, north of London England. She studied at New Castle University and after graduating got a job