Gamification technology was something we could harness to benefit our users; adding a game element instantly brought the fun!
By Joanne Lang (Founder & CEO, AboutOne)
The Deloitte annual Tech Trends 2012 study reported the latest figures on who plays social games online. Their results were surprising to some, but validating to the rest of us.
The average online gamer is a 37 year old woman. The articles that came out after the study portrayed this gamer as compulsively tending to an imaginary Farmville crop on Facebook.
What they missed was what I saw – these gamers are Moms.
When I created AboutOne, my goal was to help moms