Opportunities for SXSW and HIMSS.
By Lisa Suennen (Co-Founder & Managing Partner, Psilos Group)
At HIMSS a few weeks ago, I was feeling semi-hip among the healthcare uber-nerd crowd that worries about how to make big hospital and healthcare enterprises function with big data.
Fast forward two weeks and I found myself, too uncool for school and entirely overdressed, among the techno glitterati at South By Southwest (SXSW) in Austin, TX. Not a suit to be found here at this gathering, which would blanche at the thought of being called a conference. SXSW is more of a happening. More than anything, sensory stimulation is the big difference between