When the going gets tough, having a real mission becomes vital.
By Anda Gansca (CEO & Co-Founder, Knotch)
There’s people out there who say that building a company is like having a baby. Or like kiteboarding or gambling. I will venture to make another generalization and tell you why building a company is like climbing on the StairMaster. The StairMaster to nowhere.
I never really liked the StairMaster. Or the treadmill. When I run or climb, I like to know that I am “going places.”