Tag Archive: Fast Company

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    by Angie Chang

    Sherpaa Co-Founder And COO Cheryl Swirnow Joins Speaker Lineup For Women 2.0 PITCH Conference In November

    PITCH Conference on November 14, 2012 features a full day of speakers including Sherpaa co-founder Cheryl Swirnow.

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    We are excited to announce Cheryl Swirnow, co-founder and Chief Operating Officer at Sherpaa as a speaker at Women 2.0’s first PITCH Conference in New York City on November 14, 2012.

    Sherpaa provides 24/7 email and phone access to NYC-based doctors. Her co-founder is Brooklyn-based Jay Parkinson, who

  3. 3000249-poster-942-how-women-lead-differently-and-why-it-matters
    by Angie Chang

    How Women Lead Differently, And Why It Matters

    Long excluded from traditional power structures, women lead differently than men. Restricted access to resources has made ingenuity a matter of survival for many…

    By Alyse Nelson (Writer, Fast Company)

    Research shows that women direct up to 90% of their income to community infrastructure and improvement, whereas men reinvest 30% to 40% of their income.

    The World Bank’s 2012 World Development Report finds that women with decision-making power accelerate positive development outcomes, and studies from the World Economic Forum confirm a strong correlation between an increase in gender equality and an increase in gross domestic product per capita.

    It’s now universally accepted that women

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    by Angie Chang

    Laurel Touby’s Mediabistro Mediapivot Success Story

    How a freelance writer turned organizing parties into a business she went on to sell for $23M.

    By Adam L. Penenberg (Contributor, Fast Company)

    In the early 1990s, after stints in advertising, woman’s magazines and business reporting, Laurel Touby was in her mid-thirties and living the less-than-glamorous life of a freelance writer and editor working out of her Manhattan apartment. A sociable person by nature, Touby found it isolating, and to combat her feelings of loneliness she often repaired to cafes to work. One day she struck up a conversation with a fellow freelance writer – she could tell he was a journalist by the stack of newspapers and magazines he was reading (remember?).

    One thing led to another and they decided to co-host a high-minded salon where guests would talk about ideas

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    by Angie Chang

    Leah Busque: How To Market To Women Without Losing Men

    Revamping the TaskRabbit site to cater to women but continue to court men.

    By E.B. Boyd (Silicon Valley Reporter, Fast Company)

    Whenever TaskRabbit got press, lots of young, professional men signed up. But regular users of the site – which connects members with people willing to do their chores for a small fee – were women. So Leah Busque has been revamping the site to strike a balance: Cater to women but continue to court men.

    To make the service feel less abstract and more trustworthy, women needed to see photos of actual job-doers. When photos were posted, sign-ups doubled almost immediately.

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    by Angie Chang

    Kate Aronowitz, Facebook’s Design Director, On Crafting A Design-Led Organization

    When the founder is still there, the mission is still extremely present.

    By E.B. Boyd (Silicon Valley Reporter, Fast Company)

    When Facebook first reached out to Kate Aronowitz in late 2008, the then-head of LinkedIn’s design team was pretty sure she didn’t want to move over to the social network. She was a new mom. Crazy startup hours were not part of her plan.

    A conversation with Facebook VP of product Chris Cox, however, changed her mind. “We’d both just seen the movie Helvetica,” Aronowitz tells me when I go down to Facebook headquarters to meet her. Helvetica is a “beautiful, timeless, perfectly designed” font that’s everywhere and yet that most people don’t

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    by Angie Chang

    Investing In Women – And Not Just In The Abstract

    Some firms are giving investors the option to invest in companies that promote gender equality.

    By Alice Korngold (Blogger, Fast Company)

    You can probably name the CEOs of many global corporations – but you might not be able to name the people who serve on the boards. Nor might you be able to say how many women serve on the boards.

    And yet, corporate boards make decisions that affect shareholder value, company brand and reputation, global economies and industries, employment, the environment, human rights, the fortunes of suppliers and distributors, health care and pensions, and much more. And studies show that companies with more women on boards and in leadership positions outperform – financially and otherwise – companies with fewer women.

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    by Angie Chang

    Silicon Valley’s Designing Women Give Tips On Talking Tech

    By E.B. Boyd (Silicon Valley Reporter, Fast Company)

    Some of tech’s leading designers gather at 500 Startups to inspire the next generation. Step one: Learn how to code.

    On Friday, a dozen of Silicon Valley’s top women designers gathered at 500 Startups for a sold-out mini-symposium on everything from design best practices to how best to chart careers. The event titled “Women in Design” was put on by The Designer Fund. The idea behind the gathering, Designer Fund co-founder Enrique Allen tells Fast Company, is to “inspire the next generation of designers through storytelling.”

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    by Managing Editor

    Polyvore’s Jess Lee Turns Fashion Lovers Into Style Trendsetters

    By Lydia Dishman (Contributor, Fast Company)


    Next time you stand in front of your closet with no idea what to wear, remember there’s an army of wannabe Anna Wintours and Rachel Zoes on Polyvore ready to offer inspiration.

    In just a few clicks, these aspiring stylists, artists, and creative kids-next-door can turn out a trendy head-to-toe look by tapping Polyvore’s vast database of designer apparel and accessories. Leading the charge is Jess Lee, cofounder and VP of product of the online platform that straddles the intersection of style and social commerce.

    Since 2007, Polyvore has been providing

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    by Angie Chang

    Tech is Really a Man’s Man’s Man’s World

    By Linda Forrest (Associate, Francis Moran & Associates)


    Reading a recent post about the role formal education plays in entrepreneurship, I was reminded of an article I read a few months ago about the “real reason women quit engineering.”

    In Stemming The Tide: Why Women Leave Engineering, two University of Wisconsin-Milwaukee professors report on their survey of over 3,700 women with engineering degrees. They found that just one in four women who had left the field reported doing so to spend more time with family.