Tag Archive: Ellie Cachette

  1. 483295_10151060724624191_987795103_n
    by Managing Editor

    15 Female Founders and CEOs to Watch at the Springboard 2011

    By Amy Millman (Co-Founder & President, Springboard Enterprises)

    Last week, Mark Suster and Gina Bianchini called attention to some of the most frequently asked questions when it comes to women in tech: “Why Aren’t There More Female Entrepreneurs?” and “Is there a Female Mark Zuckerburg?”

    Whenever this happens, we know Women 2.0 will respond with a list of female founders to watch.

    This time, we thought we’d help by announcing 15 female founders of digital media and technology companies

  2. Ellie
    by Managing Editor

    Ellie Cachette on Building Tables and Creating More Seats

    By Leslie Bradshaw (Co-Founder & President, JESS3)

    I first met Ellie Cachette through a mutual friend and fellow entrepreneur, Nick O’Neill, and later came to know her thanks to a long weekend at sea through Summit Series. Her company, ConsumerBell, has been one of the few startups that I’ve been introduced to that has been so clear in its vision (making recalls easier), signed up top tier clients and investors, and already had case studies and revenue clocked before most startups even have a prototype.

    Once you read Ellie’s philosophy and approach, it will all make perfect sense why they are out of the gates so strong.

  3. Ellie
    by Angie Chang

    (Video) The Evolution of Pitching Onstage as a Startup CEO

    By Ellie Cachette (Founder, ConsumerBell)

    At the BlogHer conference, I ran into the Director of BlogWorld Expo and told her how much time I’ve taken into pitching. “You’re kidding!” she exclaimed.

    No. From rewriting logic flow of my pitch, to studying my body language, my phrases, tones, colors I wore… We would film me presenting to team members late in the office and employees got to chose which facts or tidbits they liked the most.

  4. 5396093689_3f99c992b5_z
    by Angie Chang

    How To Keep Your Startup On Track With Project Management

    By Natasha Murashev (Co-Founder & Director of Operations, Holler)

    Running a startup is like running on a treadmill. You keep running and running and after all the running, you still have to keep running. The treadmill gives you no mercy. It doesn’t slow down when you’re tired or thirsty, it just keeps going and going and you have to keep up or else you’ll fall off.

    The key to mastering the treadmill is starting the run with realistic goals in mind. You have to know yourself well enough to set the optimal speed and running time for your body to keep going even when it gets rough. In a startup, that is

  5. Esther Dyson
    by Angie Chang

    Angel Investor Esther Dyson on Women Entrepreneurs and Health-Focused Startups

    Women 2.0 asks Esther Dyson, angel investor in companies like Flickr and 23andMe, about opportunities for entrepreneurs and the women entrepreneurs in her portfolio.

    Esther Dyson: The opportunities for women are basically the same as opportunities in general. They are not currently in video sharing or yet another social network (ie. “if we get 10 million people we’d be wildly successful”). People forget that to get the wide audience you need, you need to spend a lot on marketing or have something unique.

    In general, the opportunities aren’t so much strategic, but specific to an individual. What do you know?

  6. ConsumerBell-Product-Recalls-Ellie-Wing
    by Angie Chang

    How Following Your Gut Leads to a Product

    By Ellie Cachette (Founder, ConsumerBell)

    Back in October of 2009, I had the idea of creating a site that collected people’s complaints.
    Not in the back-end kind of way but in a crowdsourcing way where people could vote if they had the same issue, which I then could contact the company to work out some kind of deal. Today, ConsumerBell helps companies track and manage product recalls online. They work with consumers and parent bloggers to spread information about product safety.

    My main goal from the beginning was to minimize class action lawsuits and find a faster way to resolving product complaints by consumers (which stems from my father getting infected with HIV from a spoiled product in the eighties. Read more here). At the time I had a male CTO and two female interns who worked with me for four months trying to find juicy leads and work with companies but we had absolutely no success and for a lack of better count, essentially zero internet traffic.

    I realized we needed to find a different way to solve the problem and re-brand. I especially wanted a blog so we could have a conversation with our consumers and users so we could learn more about the process and issues that can happen from a customer service side.

    “A blog is a stupid idea,” my-then CTO told me. “What’s the point of a blog if you have no traffic? Besides we’ll never get funded unless it’s because someone thinks you are hot.” That was an eyeopener. I decided at that very moment that whoever I worked with in the future needed to have full faith in our vision. I killed the project, terminated any ties with that CTO and built the very first version of ConsumerBell myself using Weebly which was, for the most part, ugly and as ghetto as possible — but it worked.