Tag Archive: Elizabeth Yin

  1. rocket-moon
    by Angie Chang

    Market Test Your Internet Business with Landing Pages

    By Elizabeth Yin (Co-Founder, LaunchBit)

    Landing page tests are one of the easiest ways to do market testing on a business idea without even having a product, AKA getting online customers without coding.

    I’m thrilled that more web startups are using landing page tests to validate their business ideas, but the tactical details of how to build a landing page, market it, and then analyze how it went are often mysterious to new entrepreneurs.

    Here are some of the best practices we’ve learned along the way in running these kinds of tests:

    For more tips and resources on starting a web business without coding, visit LaunchBit.

  2. 6972691660_dca9054686_z
    by Angie Chang

    Launch A Startup For The Price Of An iPad

    By Elizabeth Yin (Co-Founder, LaunchBit)

    Lots of people ask us how expensive it is to launch a web business idea. That’s obviously an impossible question to answer. But, getting your first customers to get some validation for your business idea — now, that’s not as far off as you may think. Getting there would probably cost you less than an iPad. So, skip the frenzied line at the Apple Store and buy yourself a web business instead.

    This is how I would invest my saved $499 in a web business idea —

    Talk With Potential Customers: In-Person, Via Skype, Or Phone

    • Recruit potential interviewees using Craigslist, Google/Yahoo Groups, Ning communities, Meetup.com, vertical-specific forums, alumni lists, malls/cafes where applicable. (Cost: FREE)
    • Vet interviewees using Google Forms, choose 3-5 different personas to interview for 15-30 min each. (Cost: FREE)
    • Pay interviewees $10-$20 for each completed interview. (Cost: ~$120)
    • Paper/scissors to analyze each interview to find patterns with Google Docs. (Cost: Free)

    Find First Customers Through A Landing Page

    • Build a landing page without coding using Unbounce, Weebly, or Yola. (Cost: FREE to $25)
    • Buy a domain name for extra credibility. (Cost: $15)
    • Check landing page for clarity using FiveSecondTest to ensure clarity in messaging. (Cost: FREE)
    • Run Google Ads to the landing page, aiming to drive 200+ visitors to your site. We like to bid under $1 per CPC. You can find cheap keywords if you look hard enough… (Cost: $200)
    • Run Facebook or relevant blog ads to the landing page, aiming to drive 100+ visitors to your site. Facebook ads tend to be more expensive and vary a lot more than Google Ads. Blog ads will range in price. (Cost: $100)
    • Drive more online traffic through relevant forums, Q & A sites, etc, aiming to drive 50+ visitors to your site from a combination of these channels. (Cost: FREE)
    • Analyze your marketing channels and landing page tests using Google Analytics. (Cost: FREE)

    With 350+ people now coming to your site, you should now have a good handful of people who are eager to be your first customers/users. Combine that with people you spoke with in-person/via Skype, hopefully you now have a good group of users/customers to work with as you start to think about your exact product/service.

  3. qpij9xffjouhq09qjsfs
    by Angie Chang

    The Lean Startup: A Review of Eric Ries’ New Book

    By Elizabeth Yin (Co-Founder, LaunchBit)

    I’ve read a lot of business books over the years — for school, for *fun*, for work. Most of them are just ok — largely intuitive and too high level to be useful. I wouldn’t recommend most books I’ve read to anyone. But, I just finished reading a draft of Eric Ries’ new book, The Lean Startup. This is a must read for all internet entrepreneurs and a compelling read for anyone who’s ever wanted to cut waste out of new projects… including stuffing envelopes!

  4. web2expo_4c
    by Angie Chang

    Partner event: Web 2.0 Expo San Francisco 2011

    Web 2.0 Expo is coming up March 28-31, 2011 at Moscone West, a gathering of the builders of the next-gen web: designers, developers, entrepreneurs, marketers, and business strategists. We feature not only innovations and inspirations but also practical ideas that smart companies can use to succeed today. Free “Expo Hall Only” passes available when you register with the code “websf11bae8″.

    Women 2.0 members save 20% on Web 2.0 Expo conference passes with discount code “websf11bart8″.

    Extra, extra! Catch our friends Elizabeth Yin and Jennifer Hsieh (co-founders of Launchbit) lead a workshop on Get Going: How to Build and Test Your Idea Without Programming.