Tag Archive: Elizabeth Yin

  1. 9daddaf19eca4789afa5edb8ad6118c0_7
    by Angie Chang

    Female Startup Founders, Female CTOs And Technical Co-Founders (Oh My!)

    By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

    This morning at TechCrunch Disrupt NYC, Julia Hu (Co-Founder & CEO of Lark) got engaged while presenting her startup onstage at TechCrunch Disrupt NYC — her boyfriend inserted a proposal slide into her deck.

    Meanwhile, attendees at the National Center for Women in Technology annual summit were not pleased with the lack of technical women leading startups and companies. TechCrunch contributor Vivek Wadhwa tweeted “Sarah, there are very few women CTOs.” Developer and advocate Sarah Mei tweeted back, “I thought there were a few. Pointers plz.”

    Every time this happens, we at Women 2.0 put our heads together and come up with a handy list of women CTOs of tech startups for anyone who asks. From writers for magazines to conference organizations, we all want to know — where are the technical women of startups? Why are they not more frequently featured on magazine covers and quoted in newspapers?

    No more excuses. Let’s get these technical women leaders exposure.

    Female Startup Founders – Who Are Also CTOs:

    Cathy Edwards (Co-Founder & CTO, Chomp)
    Chomp‘s proprietary algorithm learns the functions and topics of apps helps you find the apps you want. Chomp was acquired by Apple in February 2012. Follow her on Twitter at @cathye.

    Sandy Jen (Co-Founder & CTO, Meebo)
    A co-founder of Meebo, Sandy is also their CTO. Google acquired Meebo for a rumored $100M in June 2012. Follow her on Twitter at @meebosandy.

    Mariya Genzel (Co-Founder & CTO, SayGent)
    Saygent started as Ultimate Hire at Women 2.0 Startup Weekend in 2009. Saygent recently raised $1M in funding. Follow her on Twitter at @mashagenzel.

    Leslie Ikemoto (Co-Founder & CTO, Animeeple)
    Leslie co-founded Animeeple, a 3D character animation tool. She wrote Hako in 24 hours and also created Hipnoz. Follow her on Twitter at @leslieikemoto.

    Aihui Ong (Founder & CEO, Love With Food)
    Aihui launched Love With Food to combine her passions two: coding and fooding, her MacBook Pro and her KitchenAid mixer. Follow her on Twitter at @aihui.

    Sarah Allen (Co-Founder & CTO, Mightyverse)
    Sarah co-founded Railsbridge to increase diversity in engineering, consults at Blazing Cloud, and co-founded Mightyverse. Follow her on Twitter at @ultrasaurus.

    Jenny Chen (Co-Founder & CTO, Wanderable)
    After working at Amazon Web Services for over five years, Jenny Chen co-founded Wanderable to make wedding registries more fun for travel lovers. Follow her on Twitter at @phethyr.

    Shilpa Dalmia (Co-Founder & CTO, ActivityHero)
    An engineer by profession and a parent at heart, Shilpa Dalmia started ActivityHero to help parents select activities for their kids. Follow her on Twitter at @shilpa_dalmia.

    Julia Grace (Co-Founder & CTO, WeddingLovely)
    After earning two degrees in computer science, Julia Grace spent 4 years at IBM Research, ran product at a startup then co-founded WeddingLovely. Follow her on Twitter at @jewelia.

    Bryn McCoy (Co-Founder & CTO, Citizen Made)
    After building innovative software for the likes of IBM and BMW, hacker and designer Bryn McCoy co-founded Citizen Made in Chicago. Follow her on Twitter at @brynmccoy.

    Rana el Kaliouby, Ph.D. (Co-Founder & CTO, Affectiva)
    MIT research scientist Rana el Kaliouby co-founded Affectiva to scale video-based expression recognition technology she invented. Follow her on Twitter at @kaliouby.

    Notable Technical Women Leaders At Startups:

    Niniane Wang (CTO, Minted)
    Niniane currently leads the engineering team at Minted, having 11 years of experience at Google and Microsoft. Follow her on Twitter at @niniane and follow her startup at @minted.

    Liz Crawford (VP Engineering, Birchbox)
    Liz is currently VP of E at Birchbox. Previously, she co-founded and served as CTO of Aprizi. Follow her on Twitter at @liscrawford and follow her startup at @birchbox.

    Mary Lou Jepsen (Founding CTO, One Laptop Per Child)
    Mary Lou is currently Founder & CEO of Pixel Qi, producer of low power, sunlight readable displays. Previously, she was founding CTO of OLPC. Follow her startup at @pixelqi.

    Beth Marcus (Founder & CEO, Playrific)
    Beth founded and served as CEO for startups, most notably EXOS, which was VC-backed and sold to Microsoft in 1996. She served as CTO at Zeemote. Follow her on Twitter at @startupdoc.

    Ning Ning (VP Engineering, Perfect Market)
    Ning Ning has served as VP of E at multiple tech startups, contributing to the sale of three of these to Salesforce, MEI and AskJeeves. Follow her startup at @PerfectMarket.

    Daisy Itty (VP Engineering, DataStax)
    Daisy has served as Director of Engineering of Responsys, BlueRoads and Selectica where she was one of the first engineers. Follow her startup on Twitter at @datastax.

    Kate Matsudaira (VP Engineering, SEOmoz)
    Kate has been holding engineering positions of increasing responsibility, and currently runs engineering at SEOmoz. Follow her on Twitter at @katemats and her startup at @SEOmoz.

    Meg Withgott (Co-Founder & CTO, Panafold)
    Meg co-founded Panafold, the knowledge attraction company. She co-founded ePlanet, and led research at Xerox PARC, Interval and Sun Labs. Follow her on Twitter at @megwith.

    Chiu-Ki Chan (Founder & Developer, Monkey Write)
    After being a software engineer for over 6 years at Google and 2 startups, Chiu-ki Chan is working on Monkey Write. Follow her on Twitter at @chiuki.

    Women With Technical Backgrounds But No Longer Hold Technical Titles:

    Leah Busque (Founder & CEO, TaskRabbit)
    To outsource errands, the efficiency-minded Leah Busque coded the first version of labor marketplace TaskRabbit in 2008. Follow her on Twitter at @labusque.

    Leah Culver (Co-Founder, Grove)
    Dveloper Leah Culver co-founded Pownce, which was by Six Apart in 2008. She’s now working on Grove. Follow her on Twitter at @leahculver.

    Jess Lee (Co-Founder & CEO, Polyvore)
    Computer science major and former Google product manager Jess Lee runs Polyvore as its CEO. Polvore recently raised $14M Series C funding. Follow her on Twitter at @jesskah.

    Elizabeth Yin (Co-Founder & CEO, LaunchBit)
    Elizabeth Yin launched the email newsletter ad network LaunchBit out of 500 Startups, raising $950k investment to date. Follow her on Twitter at @launchbit.

    Jennifer Chin (Co-Founder & COO, LaunchBit)
    Front-end designer Jennifer Chin of LaunchBit boasts a PhD in Materials Science & Engineering from MIT. Follow her on Twitter at @launchbit.

    Jessica Mah (Co-Founder & CEO, InDinero)
    Jessica Mah built InDinero for a real-time dashboard to make small business accounting easy for everyone. Follow her on Twitter at @JessicaMah.

    Leah Busque (Founder & CEO, TaskRabbit)
    Back by popular demand, TaskRabbit founder Leah Busque resumed her CEO title as it was announced on TechCrunch this week. Follow her on Twitter at @labusque.

    Poornima Vijayashanker (Founder & CEO, BizeeBee)
    Mint.com employee #2 and software engineer Poornima Vijayashanker started BizeeBee for SMBs. Follow her on Twitter at @poornima.

    Amy Sheng (Co-Founder, CellScope)
    Mechanical engineer Amy co-founded CellScope to extend the reach of diagnosis with medical microscopy from your smartphone. Follow Amy on Twitter at @AmySheng.

    Ayah Bdeir (Founder & Lead Engineer, littlebits)
    Ayah created litteBits, an award-winning kit of pre-assembled circuits that snap together with tiny magnets. No soldering, no wiring, no programming. Follow Ayah on Twitter at @AyahBdeir.

    Annie Chang (Co-Founder & Head of Products, LOLapps)
    “Don’t be fooled by the name of her startup” warned Fast Company. Annie Chang co-founded LOLapps, which was acquired by 6waves in July 2011. Follow her on Twitter at @lolapps.

    Dr. Vivienne Ming (Co-Founder, Chief Scientist & Executive Director, Socos)
    Dr. Ming is a theoretical neuroscientist launching an edu-tech startup building cognitive analytics for the classroom. Follow her on Twitter at @neuraltheory and her startup at @socos_me.

    Julie Yoo (Co-Founder & Chief Product Officer, Kyruus)
    Julie built the first version of the company’s data mining platform. She leads the product team at Kyruus, which received $5.5M Series A in 2011. Follow her on Twitter at @julesyoo.

    Michelle Norgan (Co-Founder & CPO, Kismet)
    Michelle, who launched her product onstage at the inaugural Women 2.0 PITCH conference, taught herself iOS programming and co-founded Kismet. Follow her on Twitter at @mnorgan.

    Chandini Ammineni (Co-Founder, ActivityHero)
    Chandini Ammineni build apps including one to help pregnant moms see the heartbeat of their babies on the iPhone, then stated ActivityHero. Follow her on Twitter at @ammineni.

    Peggy Chang (Co-Founder, ActivityHero)
    An engineer with an MBA, Peggy Chang led product management teams for Intuit, Charles Schwab and the LA Times before joining ActivityHero.

    Marcela Miyazawa (Co-Founder, Wanderable)
    Former 23andMe product manager and Stanford computer science major Marcela Miyazawa co-founded Wanderable to provide experiential honeymoon registries.

    Tracy Osborn (Founder & CEO, WeddingLovely)
    Designer and self-taught Django developer Tracy Osborn launched WeddingLovely herself until she found her technical co-founder Julia Grace. Follow her on Twitter at @limedaring.

    Erica Douglass (Founder & CEO, Whoosh Traffic)
    Prior to Whoosh Traffic, Erica Douglass sold her web hosting company for $1.1M. She built everything (website to server hardware) from scratch. Follow her on Twitter at @ericabiz.

    Email submissions to [email protected]. Thank you for helping us grow this list!

  2. rocket-moon
    by Angie Chang

    Market Test Your Internet Business with Landing Pages

    By Elizabeth Yin (Co-Founder, LaunchBit)

    Landing page tests are one of the easiest ways to do market testing on a business idea without even having a product, AKA getting online customers without coding.

    I’m thrilled that more web startups are using landing page tests to validate their business ideas, but the tactical details of how to build a landing page, market it, and then analyze how it went are often mysterious to new entrepreneurs.

    Here are some of the best practices we’ve learned along the way in running these kinds of tests:

    For more tips and resources on starting a web business without coding, visit LaunchBit.

  3. 6972691660_dca9054686_z
    by Angie Chang

    Launch A Startup For The Price Of An iPad

    By Elizabeth Yin (Co-Founder, LaunchBit)

    Lots of people ask us how expensive it is to launch a web business idea. That’s obviously an impossible question to answer. But, getting your first customers to get some validation for your business idea — now, that’s not as far off as you may think. Getting there would probably cost you less than an iPad. So, skip the frenzied line at the Apple Store and buy yourself a web business instead.

    This is how I would invest my saved $499 in a web business idea —

    Talk With Potential Customers: In-Person, Via Skype, Or Phone

    • Recruit potential interviewees using Craigslist, Google/Yahoo Groups, Ning communities, Meetup.com, vertical-specific forums, alumni lists, malls/cafes where applicable. (Cost: FREE)
    • Vet interviewees using Google Forms, choose 3-5 different personas to interview for 15-30 min each. (Cost: FREE)
    • Pay interviewees $10-$20 for each completed interview. (Cost: ~$120)
    • Paper/scissors to analyze each interview to find patterns with Google Docs. (Cost: Free)

    Find First Customers Through A Landing Page

    • Build a landing page without coding using Unbounce, Weebly, or Yola. (Cost: FREE to $25)
    • Buy a domain name for extra credibility. (Cost: $15)
    • Check landing page for clarity using FiveSecondTest to ensure clarity in messaging. (Cost: FREE)
    • Run Google Ads to the landing page, aiming to drive 200+ visitors to your site. We like to bid under $1 per CPC. You can find cheap keywords if you look hard enough… (Cost: $200)
    • Run Facebook or relevant blog ads to the landing page, aiming to drive 100+ visitors to your site. Facebook ads tend to be more expensive and vary a lot more than Google Ads. Blog ads will range in price. (Cost: $100)
    • Drive more online traffic through relevant forums, Q & A sites, etc, aiming to drive 50+ visitors to your site from a combination of these channels. (Cost: FREE)
    • Analyze your marketing channels and landing page tests using Google Analytics. (Cost: FREE)

    With 350+ people now coming to your site, you should now have a good handful of people who are eager to be your first customers/users. Combine that with people you spoke with in-person/via Skype, hopefully you now have a good group of users/customers to work with as you start to think about your exact product/service.

  4. qpij9xffjouhq09qjsfs
    by Angie Chang

    The Lean Startup: A Review of Eric Ries’ New Book

    By Elizabeth Yin (Co-Founder, LaunchBit)

    I’ve read a lot of business books over the years — for school, for *fun*, for work. Most of them are just ok — largely intuitive and too high level to be useful. I wouldn’t recommend most books I’ve read to anyone. But, I just finished reading a draft of Eric Ries’ new book, The Lean Startup. This is a must read for all internet entrepreneurs and a compelling read for anyone who’s ever wanted to cut waste out of new projects… including stuffing envelopes!

  5. web2expo_4c
    by Angie Chang

    Partner event: Web 2.0 Expo San Francisco 2011

    Web 2.0 Expo is coming up March 28-31, 2011 at Moscone West, a gathering of the builders of the next-gen web: designers, developers, entrepreneurs, marketers, and business strategists. We feature not only innovations and inspirations but also practical ideas that smart companies can use to succeed today. Free “Expo Hall Only” passes available when you register with the code “websf11bae8”.

    Women 2.0 members save 20% on Web 2.0 Expo conference passes with discount code “websf11bart8”.

    Extra, extra! Catch our friends Elizabeth Yin and Jennifer Hsieh (co-founders of Launchbit) lead a workshop on Get Going: How to Build and Test Your Idea Without Programming.