Should you start with building your product? Or your audience? By Brandy Alexander-Wimberly (Director of Digital Marketing, Interrupt) They say the purpose of a business is to create an audience. But what about creating an audience first, then creating a product or...
Learn how your customers process new information. Then you’ll understand how to market to them. By Jeanine Blackwell (Founder, Create 6 Figure Courses) Think back to your favorite class in college. Was it organized around real-world projects, where you learned new...
Hate wining and dining? Harness the power of tech to build a strong network from wherever you want to be. By Sophia Solanki (Co-founder, DrumUp) Networking is more art than science. While it comes more naturally to some, quite a few of us need to constantly make a...
How small startup teams can knock content marketing out of the park. By Sarah Landrum (Founder, Punched Clocks) Trying to get ahead in a competitive market? It can be a challenge when you don’t have a huge marketing department, unlimited resources or funds. So what...
One founder explains how to transform your passion into your livelihood. By Sarah Adler (Founder, Simply Real Health) As I write this, it’s approximately 8:00 p.m. on a Wednesday night. Exactly one week before my passion project, one year in the making, my first...