How to captivate the attention of this next game-changing generation. By Amanda Slavin (Founder & CEO, CatalystCreativ) Gen Z is a young and nascent population that’s notoriously difficult for brands to target. I’m often asked: How do you target these savvy...
When asking for money from a venture capitalist, remember that VCs are humans too. Sales are a meaningful transaction between two human beings, so the only way to raise money from a VC is to make it clear in your pitch that you are offering them something of value....
When it comes to brands, Millennials are demanding but they’re also loyal, so step up, engage and excite them. By Amanda Slavin (Founder, CatalystCreativ) While it’s easy to overgeneralize what Millennials want, mobile and entrepreneurial-minded young leaders...
