The best products don’t always make the most successful companies – sometimes they get ahead through brand. By Samantha Warren (Founder & Art Director, Style Tiles) This post originally appeared on Medium. I sometimes hear folks in Silicon Valley insist that a...
If you want to build a loyal, engaged community of followers, you’ve got to create awesome content and target it wisely. By Tatiana Parent (Founder, Roadtrippers) Social media is NOT about traffic (for us) — it’’s all about building relationships and a...
When it comes to brands, Millennials are demanding but they’re also loyal, so step up, engage and excite them. By Amanda Slavin (Founder, CatalystCreativ) While it’s easy to overgeneralize what Millennials want, mobile and entrepreneurial-minded young leaders...
When you start up your business, you are your brand. Here are five qualities you can develop and nurture to give your personal brand the best chances of success. By Debra Walton (Chief Content Officer, Thomson Reuters) I spoke in my last post about the parallels...
Build a powerful, consistent brand to help your startup succeed. By Raoul Davis (Partner, Ascendant Group) I have a secret for you, though it’s hardly a revelation: most brands fail at what they are trying to accomplish. And the only thing more frustrating about how...
