How to Get 200K Users Without Spending a Dime

No marketing budget? No problem. Harness the power of email to reach hundreds and thousands of users. By Gillian Morris (Co-founder & CEO, Hitlist) First thing I need to say: there is no single thing that will get your app to 200,000 downloads with no marketing...
The Ultimate Guide to Bootstrapping

The Ultimate Guide to Bootstrapping

Keen to bootstrap to get your business going? Look no further… By Poornima Vijayashanker (Founder, BizeeBee) A little over a year ago I was in a precarious position, the Series A Crunch was in full swing, and I was debating on how to proceed with my...
From High Heels To Bootstraps: Starting Up Froomz

From High Heels To Bootstraps: Starting Up Froomz

I only wonder why it took me so long to step out of the corporate world. By Yan Heim (Co-Founder & CEO, Froomz) Launching Froomz hasn’t been an easy journey. In early 2011, I left behind a well-compensated senior management position with one of the largest telecom...