The QR code, once thought to be the latest and greatest development, has turned out not to be. While still widely used, it has proved itself difficult to operate for many consumers. You have to scan the code, then download an app, then get to the content… By Ayesha...
Augmented reality can make shopping that much more interactive — and easier. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) If your world is feeling small, try augmented reality on for size. From mobile apps to video games and so much more, this...
The best application of this technology is that the researchers figured out how to add a peripheral device to the shades so that scents can combine with the optical illusion effects to fool the wearer into thinking that the broccoli they are eating is really a big...
To preview augmented reality apps and startups, come to Life 3.0 on May 31 in San Francisco. By Anna Vital (Founder, Funders & Founders) Augmented reality is nothing more than computer-generated data projected onto reality. No big deal. So far. It is popular for...
QR Codes, SMS and Near Field Communication (NFC) are sure to shape the future of mobile couponing. By Ayesha Mathews-Wadhwa (Founder & Creative Director, PixInk) Consumers love a good find. In 2011, US consumers saved more than $4.6 billion using coupons, which is...