Last week, “pre-tail” fashion startup Moda Operandi raised $36M Series C led by RRE Ventures.
By Áslaug Magnúsdóttir (Co-Founder & CEO, Moda Operandi)
There is no perfect script for launching a business and I don’t pretend to have all the answers to these questions. But I do hope that sharing my thoughts and experience over the weeks to come can shed some light on the issues that fashion startups face and tease out some lessons learned. And, most important, I hope that my story might help others obsessed with an idea to take the plunge to see it through.
1. SOLVE A PROBLEM, EVEN IF OTHERS ARE ALSO PRESENT
You have heard it before and you will hear it again: a startup that solves a problem, addresses a need and/or fills a void