Tag Archive: Andrea Johnson

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    by Angie Chang

    The Importance Of Developing "The Pitch" – And Why It Matters

    Countless tweaks and revisions improved the flow of the story and finally, after weeks of agonizing over every word, our pitch came together.

    By Andrea Johnson (Co-Founder & CEO, ThisLife)

    “If you can’t explain it simply, you don’t understand it well enough.” – Albert Einstein

    This great quote perfectly sums up a critical challenge for entrepreneurs. At some point early in the process of developing our “big idea”, we inevitably need to explain it to other people: friends, family, potential team members or advisors.  That explanation is the pre-curser, the early ancestor, of what will later become our “pitch”.

    Pitch sometimes seems like a bad word, like a 5-letter version of a 4-letter word.  It can suggest disposability and insincerity,

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    by Angie Chang

    The Thing No One Tells You About Running A Startup

    AWS’s recent outage made me think about the many unexpected things that hit you when you run a startup.

    By Andrea Johnson (Co-Founder & CEO, ThisLife)

    The thing no one tells you about running a startup is that it is tantamount to boarding a roller coaster. Everyone knows you need a great idea, a great team, and the right capital. But no one talks about the safety harness you’ll need to keep you tethered to the ground as you sink and soar.

    Two weeks ago, I woke up to terrific press (thank you to the go-to blog about all things Apple, TUAW!); our product received a fabulous write up just as MobileMe’s sun was setting. That was great news and the timing couldn’t have been better