How Mattermark Is Creating Market Intelligence for the Startup Community

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A conversation with Danielle Morrill of Mattermark.

By Poornima Vijayashanker (Founder, BizeeBee & Femgineer)

This post originally appeared on Femgineer.

We know that funding is critical for the life of a startup, and founders can opt to bootstrap or raise capital from VCs. Many do both as we saw in episode 8 when I interviewed Melody McCloskey.

Then in episode 9, I spoke to Shruti Gandhi, the founding and managing partner at Array VC, a fund that invests in early-stage startups. Shruti shared with us the different ways investors can help a company grow, plus tips for dealing with different types of investors, and how to dig into an investor’s thesis to see if they’re the right fit for you.

In today’s episode, we’re going to expand beyond the mechanics of funding, and learn about a startup that’s helping investors and founders learn all they can to make decisions when it comes to investing. Danielle Morrill is the CEO and co-founder of Mattermark, a data platform that keeps track of startups and their growth signals.

Danielle began her startup career working Pelago, then went on to become the first employee at Twilio, and recently launched Mattermark.

Her goal is to make Mattermark the go-to source for information about startups and their investment potential. Think of it as Bloomberg for private companies.

In this episode you’ll learn:

  • How Mattermark compiles information about private companies and help investors make informed investment decisions
  • What Mattermark’s Startup Index and Growth Score are, and how they benefit startups
  • How startup founders can benefit from Mattermark using it as a one-stop shop for finding the right investors
  • How Mattermark helps startup discover potential customers

It was also fascinating to hear Danielle’s thoughts on the future of public companies and how she believes it’s more important than ever for investors and startup founders to be as knowledgeable as possible. I’m interested to see how the Growth Score develops, too. How about you?

Share your thoughts and questions about today’s episode in the comments below.

Our last episode for the 2015 season is coming up soon! Please subscribe to FemgineerTV’s YouTube channel so you’ll be the first to know when it’s out. I’ll be interviewing Sandi MacPherson, who will share with us how she went from being a climate change scientist to the founder of Quibb. Her story will inspire you.


About the guest blogger: Poornima Vijayashanker is the founder of BizeeBee, a platform that helps membership based business drive growth. Before acquisition she was the founding engineer at Mint.com, has launched Femgineer, a company that helps tech professionals and entrepreneurs level up their careers and has been one of Inc Magazine's '10 Women to Watch' in tech.