Former Women 2.0 Conference speaker Deena Varshavskaya is joining the board of the teen clothing company.
By Jessica Stillman (Editor, Women 2.0)
In a move re/code’s Liz Gannes described as “a pairing made in teenage-girls-are-our-primary-demographic heaven,” clothing company Wet Seal has announced that Deena Varshavskaya, the founder and CEO of social shopping platform Wanelo, will join its board, along with DoSomething.org CEO Nancy Lublin and investor Adam Rothstein.
Varshavskaya, who spoke at the 2012 Women 2.0 Conference, brings expertise not only in the teen girl demographic but also in engaging this market segment through mobile, an area where Wet Seal has previously been lagging. Wanelo, on the other hand, is excelling -- and driving traffic to Wet Seal. Gannes reports:
Wet Seal, which has 480 stores, recently revamped its website but still only has six percent of its total business online. Meanwhile, it has 218,000 followers on the social shopping community Wanelo, who have added 61,000 Wet Seal products, each of which are saved an average of 281 times. Wanelo is now Wet Seal’s second-biggest social network referrer, after Facebook.
Jessica Stillman (@entrylevelrebel) is an editor at Women 2.0 and a freelance writer with interests in unconventional career paths, generational differences, and the future of work. She writes a daily column for Inc.com, contributes regularly to Forbes and has blogged for CBS MoneyWatch, GigaOM and Brazen Careerist, among others.