Best market sizing analysis on earth, via Ali G, for the ice cream glove market analysis. By Lisa Suennen (Co-Founder & Managing Partner, Psilos Group)
Have you seen Shark Tank? Seriously, who comes up with this stuff? Someone should do a study matching the city of origin of some of the crazier ideas with the number of meth lab arrests in that same locale. I have to believe there is a relationship here; correlation or causality? Who knows?
The fact is, however, that some ideas that sound bat-$%#@ crazy turn out to be good. $4 coffee? What? Are you nuts? Who is going to pay $4 for coffee that you can pay $1 for or make at home, for God’s sake? Hello Starbucks.
So the truth of the matter is that if you are a great investor (and have a little bit of luck) you can distinguish between what is crazy but just might work and what is crazy and should put the entrepreneur in an institutional setting for a minimum 30-day stint.
To that end, Ali G, aka Sacha Baron Cohen, provided one of the world’s funniest examples of this, albeit as parody, when he went around Silicon Valley to pitch the ice cream glove to actual VCs.
A few weeks ago I saw another funny one on Saturday Night Live: comedienne Melissa McCarthy, as Barb Kellner, goes looking for capital for her pizza-eating business, whereby she acts as an outsourced provider for the eating of leftover pizza. She goes to a potential financing source and passionately starts her pitch, to which the investor responds,”I’m sorry, you expect us to give you money so you can eat pizza?” She then responds with gusto, “Yeah, man!”
I love it. A woman CEO, first of all, and one who has the courage of conviction in her idea.
» Read the full post at Venture Valkyrie.