Seeds: A Microlending Game Where Farmville Meets Kiva


You don’t have to search for long to see examples of game designers focusing their talents on games that do social good. By Ariel Schwartz (Senior Editor, Co.Exist)

WeTopia, a popular Farmville-style Facebook game that lets users send donations to nonprofits around the world. But the newest game for good - Seeds - has a microlending twist.

Created by a team that includes award-winning game designer Brad Wiggins and Amanda Wixted, the former Tech Lead of Zynga’s iOS team, Seeds gamifies microlending - a practice popularized by Kiva that lets people loan small amounts of cash (on the order of $25) to borrowers in the developing world, most of whom lack a credit history.

The idea for Seeds came to founder Rachel Cook, a former equities trader, after reading an op-ed by Nicholas Kristof in The New York Times about the positive effects of microlending on women. Before launching Seeds, Cook worked on a documentary on the subject called The Microlending Film Project. Now, instead of just chronicling the impact of microlending on women, Cook hopes to encourage participation.

» Read the full article on FastCoExist. » Help fund the Seeds project!