Joyus to expand branded categories of videos, adding "Joyus Food" with the acquisition of Foodzie. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)
The third female-founded startup acquisition this week (and it's only Tuesday!) is Emily Olson's small-batch product subscription service Foodzie - acquired by video shopping experience startup Joyus today for an undisclosed amount of cash and stock.
TechCrunch reports Foodzie will eventually become “Joyus Food,” joining Apparel, Home, Beauty, and Lifestyle as a branded category. Foodzie will continue to offer its signature tasting boxes on a one-off basis, discontinuing the subscription service post July.
Foodzie had raised $1 million in funding from investors including Jeff Clavier, who moderated at panel at the Women 2.0 PITCH 2012 conference in February.
Joyus, founded by Sukhinder Singh Cassidy, a former Google VP and former Polyvore CEO, has raised $7.9 million from Accel Partners. Serial entrepreneur Sukhinder Singh Cassidy was also present at PITCH 2012, where she gave a great advice to entrepreneurs on getting started.
Here is the full story of Foodzie. Congratulations to Emily Olson and the Foodzie team on the acquisition and here's to their next phase as part of the Joyus family!
Angie Chang co-founded Women 2.0 in 2006. She currently serves as Editor-In-Chief of Women 2.0 and is working to mainstream women in high-growth, high-tech entrepreneurship. Previously, Angie held roles in product management and web UI design. In 2008, Angie launched Bay Area Girl Geek Dinners, asking that guys come as the "+1" for once. Angie holds a B.A. in English and Social Welfare from UC Berkeley. Follow her on Twitter at @thisgirlangie.