By Elizabeth Saunders (Founder & CEO, Real Life E) The Challenge: As a woman business owner myself and a confidante to many others, I knew that many women business owners felt stressed out and overwhelmed. Given this knowledge, I initially targeted the marketing of Schedule Makeover(TM) time coaching and training toward female entrepreneurs. Many women wanted to know about the services -— and even cried about how stressed out they felt —- but they rarely were willing to invest in themselves.
Soon men and women, employees and entrepreneurs, started reaching out to my company and signing up for our services.
» Read the full article at Young Entrepreneur Council.