“You must take the risk off the table. Each day, you must take just a bit more, mount it on your back and bear its weight until it just can’t fight you. ntil the risk stops doubting. Until you beat it.”
By Nayia Moysidis (Founder, Writer’s Bloq)
People discuss startupland as though it is mythical. They discuss creation as though it is the elusive Aphrodite. They wish for her, long for her, describe her beauty, desperately wish to see her just once. They discuss every detail of how they would pursue her, what they would do to seek her, how they would approach every step towards her, why they deserve to be the one who wins her.
And then they do nothing. There’s something so attractive about possibility, something so simple about the thought what could be. All the glory and none of the pain. All the sizzle and none of the burn.